This menswear-inspired look has feminine detailing that's elevated and all-day wearable from the office to the soccer pitch. Cold weather accessories make for a warm transition from the office to outdoors.
 
<h6 style="text-align: center;">SHOP THE LOOK</h6>
Marie in Midnight Metallic by TFR Shoes
<a href="https://tfrshoes.com/products/marie-20mm-midnight-metallic"><img src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/TFR_MARIE_N_MIDNIGHT037-LR_480x480.jpg?v=1733334086" alt=""></a>

Menswear-inspired weekday office look

Step & Style

This menswear-inspired look has feminine detailing that's elevated and all-day wearable from the office to the soccer pitch.

<h6>Facetune Portrait Artist Gretchen Andrew on How To Make Yourself Irreplaceable in the Era of AI </h6>
It’s early September in Berlin and digital artist and TFR guest collaborator Gretchen Andrew has a busy month. She’s a woman who is going places, in her career quest to see if the Internet can make her a famous artist, and in the most literal sense: She takes our Zoom call on foot, speed-walking to catch a glimpse of “Facetune Portraits,” the exhibition she’s showing at Berlin Art Week, before the sun goes down. 
For the brand launch of TFR, Andrew designed “Dreams to Reality,” a series of NFTs celebrating the first collection of footwear. Andrew splits her time between London and Park City and travels often (“Facetune Portraits” tours in Paris, Miami, San Francisco, New York and Dubai in the next six months), so the collaboration was a true fit, pairing an artist manifested from an experiment on the Internet with the ambitious mission to invent a luxury dress shoe with the insole of a sneaker. 
“For the digital collectible we decided to go for an animation that reflects Tori’s journey in making the shoes and also the literal and metaphorical journeys we hope the women who wear them go on, ‘from dreams to reality,’” Andrew says of the NFTs in collaboration with TFR’s eponymous founder, Tori Forbes-Roberts. Each of the three pieces of digital collectible art come with an animated, mixed-media illustration of a TFR shoe rendering becoming real, and an affirmation for the wearer.   
For the photo shoot for the collaboration, the artist, whose self-described style includes elevated sporty looks for “literally running from one thing to the next,” wore the Katharine loafer from the collection and “loved the way it felt both powerful and comfortable.” 
On Owning Your Likeness—And Your Power
As a format, NFTs mirror the footwear line’s unmatchable designs. (Any person who has limped in heels can appreciate that, like an elusive dress shoe that feels like walking on clouds, NFTs are unique because they can’t be replicated.) Andrew’s NFT collection for the brand ties into her larger body of work through themes of manifestation, which Andrew explains as her way of hacking the Internet. In her art project and career challenge to become a successful artist online, Andrew set out to use search engines to build associations between her and a famous artist, attacking the “subconscious of the Internet.” 
“I was using these very girly and frivolous ideas of vision boards and affirmations and manifestation, but I was using them in a technically structured way where they were changing Google search results,” Andrew says, pointing to the power a democratized Internet gives the end user. The results were effective. “They were manipulating these big tech algorithms.”
In her touring exhibition, Andrew’s featured collection of portraits employ custom robotics to apply the same face-tune filters that social media users try on to beautify themselves—but using physical paint instead of digital filters. 
Andrew’s robot distorts the faces and bodies of her subjects to expose “where the power is in how we represent ourselves,” by visualizing in the physical world what AI does to our likenesses in the online world. Like an alarm to remind us of our humanity, the work seems to tap the viewer on the shoulder and say, particularly to women: We have power, and we are giving it away to technology. 
“These tools seem like they're very self-empowering because they let us decide how we want to be represented. But then they go into this algorithmic system where someone else has determined that if you look this way, you're more likely to get exposure on these platforms,” Andrew says. 
“The sense of choice disappears quite quickly.”
Andrew has used the robotics to face-tune her own portraits as well as influencers and singers whose careers rely on social media—all of whom understand the pressure to aesthetically appeal to the algorithm while promoting their creative work. 
“I also know if I post a pretty photo, my next three photos will get more traction,” Andrew says, explaining the catch-22, where creators are on social media to work but “are rewarded if we look pretty.” 
What makes the artist’s commentary interesting on a meta level is the irony of using the very manipulation tools and technology she’s commenting on to make the art. After all, visibly distorting subjects’ physical personhood, rather than their online avatars, demonstrates the harm more starkly. So does Andrew see AI’s influence on the algorithms as perilous, or as a tool in her artist palette? While she believes it’s generally bad to normalize using AI tools and filters to manipulate reality, part of how she views her role as an Internet artist is to educate on how the technology works by taking it to an “absurd” level.
Andrew says the wisest course to chart is not to run from (or attempt to outrun) technology but to “rearrange our expectations and personal relationships to it.” She believes the future of AI will be “a lot like the way that capitalism is in our world where it's pervasive; it impacts everything; it changes our priorities.” 
“No creator can fully exist outside of the capitalist system. And that I think is going to be true for AI and, and artists as well.” 
On Making Yourself Unmatchable in the Future of Work 
Andrew spends a lot of time thinking about what makes us human—vulnerability, emotional capacity, desires and unfulfilled dreams—and reframing the negative connotations associated with our fragility as assets in the mixed universe of the future.
If using AI at work is as inevitable as it seems, Andrew’s advice for creators and high-performing women in industries where the future of work is changing is to try to remember you’re not competing with the AI. 
“There are a billion versions of AI and a billion bots and none of them are you.” 
According to the artist, the key is in your humanity, and being yourself. 
“Make yourself irreplaceable,” Andrew says. “Who are you that is different than any other person in the world? If you can believe that who you are matters even to yourself, then you’re the only you that will ever exist.” 
Andrew’s self-transformation and global success are proof of believing in your inner power, answering the question in her virtual experiment on how the algorithm manipulates us—and what happens when we manipulate back. 
As a creator who believes an artist’s job is being celebrated for their unique self, Andrew says, like an irreplaceable NFT, each unique human is inherently unmatchable. 
More than a decade after a false start in Silicon Valley using her degree in information systems and theory (she loved tech but hated her job), Andrew has found a way to use technology to show the public how it’s misused. 
“That was like 15 years ago. Here we are and I’m running around Berlin because I've got this big exhibition opening. ‘It's worked’ is kind of the point.” 
System hacked.

FaceTune portrait artist Gretchen Andrew on how to make yourself irreplaceable in the era of AI

Member Spotlight: Gretchen Andrew

<h6>One of the most important parts of our body––our feet––are often overlooked during pregnancy and the postpartum period. Here’s how you can better support your body (and your little one, too).</h6>
 To everyone on the outside, it’s obvious the way a body evolves during pregnancy. This transformative journey affects nearly every part of a woman’s anatomy, right down to her feet. Changes can be temporary or long-lasting, subtle or dramatic, and understanding them is crucial for maintaining comfort and mobility during and after pregnancy. Here are some common changes that occur in women’s feet during pregnancy, and best of all, how to support and care for this all-important body part.
WHAT HAPPENS TO FEET DURING PREGNANCY
Swelling (Edema): Many women experience swelling in their feet and ankles, particularly in the later stages of pregnancy. This occurs due to the body retaining more fluids and the growing uterus putting pressure on veins, thus reducing blood circulation.
How to Support: Elevating the feet whenever possible, staying hydrated, and avoiding long periods of standing or sitting can help reduce swelling. Compression stockings can also be beneficial. For soothing, end-of-day relief, take a bath with Epsom salt soaks (½ cup per quart of water) with a few drops of lavender oil.
Increased Foot Size: It’s not uncommon for a woman’s feet to grow by a half size or more during pregnancy. This change can be due to the loosening of ligaments caused by the hormone relaxin, which prepares the body for childbirth. It also affects the feet.
How to Support: Investing in well-fitting, supportive shoes is essential. Women may need to purchase a larger size or opt for footwear with soft leather or stretchy material to accommodate their changing foot size.
Flattening of the Arches: The extra weight gained during pregnancy can cause the arches of the feet to flatten, a condition known as overpronation. This can lead to foot pain, particularly in the heel and arch areas.
How to Support: Wearing shoes with good arch support, using orthotic inserts, and performing foot-strengthening exercises can help manage this issue. Custom orthotics may be necessary in some cases.
Increased Foot Pain: Foot pain, including heel pain from plantar fasciitis, can develop or worsen during pregnancy. The added weight and pressure on the feet, combined with hormonal changes and your biomechanics can contribute to this discomfort.
How to Support: Gentle calf stretching exercises, regular foot massages, and wearing cushioned shoes and orthotics can alleviate some of the pain. Ice packs and rest are also effective in managing discomfort.
Varicose Veins: Pregnant women are more prone to developing varicose veins in their legs and feet due to increased blood volume and pressure on the veins. This can cause discomfort and visible changes.
How to Support: Wearing compression stockings, elevating the feet, and avoiding prolonged standing can help reduce the risk and severity of varicose veins. Regular exercise can also improve circulation.
MY FEET WILL GO BACK TO NORMAL, RIGHT? MAYBE NOT. 
After childbirth, some of the changes that occurred during pregnancy may persist, while others gradually return to pre-pregnancy conditions. Some women find that their feet remain permanently larger or that their arches do not fully recover, leading to a new shoe size and shape of the foot. Foot pain, especially in the arch and heel, may continue after pregnancy. Wearing supportive footwear and using orthotic devices can help manage ongoing discomfort. While opting into different footwear or larger sizes may be a minor inconvenience, it’s worth the effort. Our feet are our foundation, and their health has a domino effect on the rest of our body.
HOW YOU CAN SUPPORT POSTPARTUM FOOT HEALTH AFTER THE BABY IS BORN 
Gradually Return to Pre-Pregnancy Activities: After childbirth, it’s important to ease back into physical activities. Start with low-impact exercises like walking, stretching, and gentle yoga poses. As you begin to feel stronger, increase intensity. This will help avoid overstressing the feet.
Continue Wearing Supportive Footwear: Even after pregnancy, wearing shoes with good arch support and cushioning is important, especially if your foot size has changed or if you experience flattening of the arches.
Foot Exercises: Strengthening and stretching exercises can help restore foot function and alleviate pain. Focus on exercises that target the arches, toes, and ankles: Tracing the alphabet (capital letters) with your foot or trying to pick up marbles with your toes and dropping them into a cup. This helps strengthen the small, intrinsic muscles of the feet which aid in balance and stability. 
Monitor Foot Health: Pay attention to any persistent foot issues, such as pain, swelling, or varicose veins. If problems persist, consult a healthcare professional or podiatrist for further diagnosis and treatment.
BE PROACTIVE TO AVOID PAIN
Pregnancy marks the start of feeling as though everything is out of our control––including the size, shape, and comfort of our feet. But by taking proactive measures, women can mitigate the impact of these changes and continue to enjoy healthy, pain-free feet long after pregnancy. (And luxury shoes, too.)

One of the most important parts of our body––our feet––are often overlooked during pregnancy and the postpartum period. Here’s how you can better support your body (and your little one, too).

Babies Change Everything: The Impact of Pregnancy on Women's Feet

<h6>With its vast and diverse terrain, luxury amenities, charming town, and cultural offerings, Park City seamlessly blends adventure and sophistication, making it one of the top ski destinations in America</h6>
Park City, while delightful any time of the year, truly comes alive under a freshly fallen blanket of snow, transforming the historic streets and rooftops into a scene out of a winter postcard.
This snow-covered wonderland, surround by the Wasatch Mountains, is one of the best ski towns in America, and for good reason - it’s charming in every single way. It is the only ski town where you can fly into a major international airport and be on the slopes within an hour, making it one of the most convenient ski destinations.
Utah is famous for its dry, fluffy snow, also known as “The Greatest Snow On Earth”, and over 300 days of sunshine. Enjoy sun-filled powder days on North America’s largest ski resort, Park City Mountain with hundreds of runs catering to all skill levels of skiers and snowboarders. For a more exclusive, luxury skiing experience, head over to Deer Valley Resort. Here you will experience a more refined atmosphere of perfectly groomed slopes, top-notch customer service, less crowds, and luxurious lodges.
While skiing and snowboarding are the main draw in the winter, Park City offers many other outdoor activities such as snowshoeing, cross country skiing, snow tubing, snowmobiling, ice skating and dog sledding. Head over to Midway, less than 30 minutes from Park City, to experience the Ice Castles - a popular destination for families with many Instagrammable moments.
Park City isn’t just a ski resort; it’s a thriving, historic mining town with charm and character. Main Street is lined with boutique shops, art galleries, high-end restaurants, and cozy cafes, creating a unique blend of rustic and upscale experiences. Here are our picks for an incredible time in our home town:
 
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For the ultimate girls trip, stay at <a href="https://www.pendry.com/park-city/" rel="noopener" target="_blank">The Pendry Hotel</a> located in The Canyons Village. Spend an afternoon cruising up and down Historic Main Street perusing the art galleries and boutique shops. For a more hands-on experience, make your own jewelry at <a href="https://www.gemstudio.com/" rel="noopener" target="_blank">The Gem Studio</a> or create a personalized cowboy hat at <a href="https://www.kemosabe.com/" rel="noopener" target="_blank">Kemo Sabe</a>. Warm up afterwards with wine tasting at Old Town Cellars winery or aprés snacks and libations at Palomino. Relax and recover with a deep tissue massage at Alden + Hyde Spa or a facial at The Montage Spa. A must visit is lunch at Cafe Terigo for their delicious salads or after dinner drinks with the locals at the famous No Name Saloon. Enjoy dinner at Firewood, where locally sourced seasonal food is cooked by wood fire.
 
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A business trip doesn’t have to be all business. It’s important to enjoy your surroundings to feel more productive and inspired at work. St. Regis and The Montage are idyllic for hosting large groups while maintaining an intimate luxurious stay. Wonderful bonding opportunities include snow shoeing, cross country skiing, snow mobiling and dog sledding. Relax the muscles with a steam and deep tissue massage at The Montage Spa. Some favorite fine dining options for groups include: Riverhorse, one of the most renowned restaurants in Utah with gourmet cuisine in an elegant, upscale setting. For something a little more casual, enjoy a blend of rustic, Western-inspired cuisine and a tasting of their craft whiskeys at High West Saloon. Yuki Yama Sushi, one of the top sushi spots in Utah, combines traditional Japanese flavors with innovative techniques making this a standout option for sushi lovers.
 
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Park City is the perfect spot for a romantic getaway. Stay at the luxurious ski-in, ski-out Stein Erikson Lodge or Goldener Hirsch, both located mid-mountain in Deer Valley. For the adventurous type, book a private snow mobile tour up in the Uintas Mountains where you’ll hear nothing but the sound of snowflakes softly falling to the ground. Take advantage of everything the spa at Stein Erikson has to offer with their eucalyptus steam room and cold plunge. Afterwards book a nice 80-minute couples massage and let the highly trained therapists melt your stresses away. For a unique and romantic dining experience, make a reservation with the Snowed Inn Sleigh Company with a horse-drawn sleigh ride taking you to a cozy mountain lodge where you will be treated to a hearty Western-style dinner.
 
<div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/Alt_City_Guide_Cover_8_600x600.png?v=1736540488" style="margin-bottom: 16px; float: none; display: block; margin-left: auto; margin-right: auto;"></div>
 
Park City is the ultimate playground for families. This town offers a multitude of activities for every personality and skill level. Spend an afternoon snow tubing at Woodward Park City, ice skating at Park City Mountain or cruise over to Midway and discover the amazing Ice Castles. Stay at The Marriott Summit Watch located in the heart of downtown Park City. Cruise up the street for dinner at Main Street Pizza and Noodle. Afterwards, satisfy your sweet tooth with treats at Rocky Mountain Chocolate Factory.
 
Been to Park City? Share your favorite recommendations in the comments below!
 
 
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<div style="text-align: left;">About the author: Kate Benson is a seasoned travel writer and editor with a passion for exploring the world's most coveted destinations. Originally from Indianapolis, Kate made the move Park City in 2008, drawn by her love for adventure and the outdoor lifestyle. She holds a degree in journalism from Indiana University and is a regular contributor to Clientele Luxury Magazine.</div>

Park City, TFR's home, seamlessly blends adventure and sophistication, making it one of the top ski destinations in America.

Park City Winter Guide

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<h6>How I Created Timeless Form Re-imagined</h6>
 
Hello, TFR community. I’m so thankful you’re here. I’m a designer, a wife, a daughter, a sister and a mom—but mostly, I’m a woman who understands how life-changing it is to feel good in your own shoes. After a 25-year career at a major international airline, I worked my way through the ranks of 90,000 employees to become one of the top female leaders. (Unsurprisingly, there were only about 30 of us—but that’s a story we can dig into together another time.)
Like most women, I juggle different roles everyday from self-care to career to family and community. For me, that has always meant being on my feet all day—and literally running—when I need to.
The Spark for TFR
So how did I make the shift from airplanes to shoes? More importantly, why? 
The idea for TFR came to me in 2020 when many of us transitioned from traditional workplaces to work-from-home environments. Our new workday uniform became yoga pants and sneakers paired with a presentable top and a made-up face for virtual meetings. 
Having grown up in a conservative work environment, my closet was full of suits and high-heeled shoes. When it came time to go back to the office, I dreaded those high heels — the physical pain just simply wasn’t worth it anymore. However, I didn’t want to compromise on fashion or give up beautifully designed and constructed shoes. I needed a shoe that helped me look, feel and be my best. My search for a shoe that combined luxury and comfort didn’t lead me to any existing options. So, I decided to create TFR. The name “TFR” stands for “Timeless Form Reimagined,” which encompasses the pillars of everything we believe in. The timelessness of meticulous Italian handcrafting. Form based on the way feet actually move. And reimagining new possibilities for a brand that lifts all women upward and onward. (It’s also my initials—I’ve literally poured myself into this incredible brand.) A New Journey Shortly after I started to explore TFR, life threw me a curveball: I felt a lump doing a self-exam and was diagnosed with stage 2 breast cancer a few weeks later. I spent the next 6 months going through treatment consisting of multiple surgeries and weeks of radiation therapy. I’d never experienced physical pain like that nor have I felt so completely out of control in my life. Working on shoes became something positive and creative to focus on while my body and mind were battling through hell. A year later, I’m happy to say that I’m cancer-free and have built back my physical and emotional strength. Going through a major life experience like that forced me to deeply reflect on what matters most. So, I decided to make my side project my full-time passion project and retired from the corporate world in a complete reinvention of myself. 
Long Overdue Changes
This journey of creating TFR has been full of learnings about the wearable options women have. Here’s a few crazy aha moments I want to share with you:
First, did you know most women’s shoes are designed by men, with their ideals about what a woman’s foot should look like?
Second, did you know many shoes aren’t actually wear-tested for fit and comfort in the development process?
And third, did you know the crucial aspect of biomechanics is often overlooked in the development process, leading to issues like foot pain, bunions and plantar fasciitis?
Our team includes a fashion designer, a medical podiatrist specializing in women’s foot health, a performance midsole designer, a manufacturing consultant specializing in shoes made in Italy and a personal stylist. This dream team brought both a passion for the product and a representation of the brand.
TFR and You
To me, TFR is about more than just shoes; it's about empowering women to reach for greatness in all aspects of their lives, no matter what form that greatness takes.  I believe we can help each other advance and find our power in a variety of ways, and we are stronger as a collective when women help other women. Our community is here to help and support one another. We believe that the last thing standing in your way should be your shoes. We’re committed to being the bridge between where you need to be and the shoes that take you there. We're here to help women go further, push boundaries, and live without compromise. 
After all, your shoes should match your power and potential, ensuring you look, feel and perform at your best every day.
Don’t stop moving. We’re all behind you. With love and power, Tori (TFR)

Uncovering the inspiration, process, and possibilities behind the most accessible and engaging luxury footwear.

A shoe to love and live in, not just wear

<h5 data-mce-fragment="1">Why isn’t footwear designed for… well, feet?</h5>
 
Our feet, the unsung heroes of our daily grind, deserve nothing less than the pinnacle of support and comfort. The innovation behind the <a href="https://tfrshoes.com/pages/tfr-power-sole">proprietary TFR performance sole</a> is grounded in this belief. As a seasoned performance footwear designer, entrepreneur and professor of the world’s first accredited sneaker design minor, crafting the insole for TFR shoes was an exciting challenge! It wasn’t just about fitting the insole within the timeless silhouette;  it was a deliberate effort to integrate modern materials and engineering akin to those used in high-performance athletic footwear. 
Having designed footwear for athletes in the NBA, WBA, NFL and MLB, I deeply understand the essential attributes they require to perform at their best while ensuring comfort. I often use the analogy of designing a Ferrari: if you can design a high-performance, luxury vehicle, you can certainly design a reliable everyday car like a Honda. Our goal for the TFR insole was to create a high-performance “Ferrari” insole for your foot. Designing such a product requires meticulous attention to detail, focusing on millimeter precision and a thorough understanding of a woman’s foot. 
My approach to the design of performance footwear is based on a simple formula – one that I teach to my students at the Savannah College of Art &amp; Design (SCAD). It boils down to understanding “the who,” “the what” and “the why,” which ultimately leads you to “the how.”
Biomechanical Expertise and Women's Foot Health - the "Who"
The TFR design philosophy revolves around optimizing movement, performance and comfort. We recognize the unique characteristics of women’s feet and that the shoes you wear throughout the day are vital in empowering you to reach your greatest potential. That’s why every aspect of the insole was designed with you in mind, ensuring you both feel and perform your best. Integral to the TFR insole innovation is the invaluable expertise and partnership of TFR Podiatrist Consultant Dr. Terri Ronna, DPM, a seasoned podiatric physician with a profound understanding of women’s foot health. Dr. Terri’s wealth of experience and years of data on women’s feet with variables like gait (a person’s walking style), arch height and age formed the bedrock of our design process. Using those insights into biomechanics, we could delve into the unique demands of women’s foot health, ensuring that the custom insole not only performs but nurtures the health of its wearer.
Meticulous Engineering to Enhance Performance - the "What"
The engineering of the TFR insole involved a meticulous focus on key design elements crucial for both comfort and performance, ensuring precision in every detail without compromising the elegant silhouette of the shoe. In the world of footwear, the marriage of form and function shouldn’t be exclusive to athletic shoes!
Metatarsal Support and Cushioning: Your metatarsals, the long bones in the forefoot of your feet, form the framework supporting your arches, making their support crucial to alleviating stress and impact on your feet during daily activities. We designed the metatarsal pad so you can feel the support and cushioning when you step into the shoe without experiencing crowding. Additionally, a unique wave pattern is embedded in the pad to offer traction and prevent your foot from sliding inside the shoe.
Arch Support: Recognizing the biomechanical significance of arch support, we designed the insole to ensure proper alignment, reduce stress on joints and mitigate the risk of overuse injuries. We strategically elevated dimensions throughout the foot arch to effectively redistribute weight and pressure, enhancing shock absorption.
Extra Rear Heel and Security Comfort: We know a significant pain point for women’s shoes is the stability and security of the calcaneus (heel bone), especially during activities involving movement or extended periods of standing. The deep and sculpted heel lip alleviates discomfort, provides ultimate containment and helps avoid pronation or supination.
Heel Crash Pad: The crash pads within the insole add a layer of comfort and cushioning, reducing heel impact loads and supporting the heel bone for stability during daily activities. The crash pad complements the rear heel lip, as the horseshoe shape created by both elements helps cradle the heel bone to limit movement in the rear foot while wearing the shoe.
Flex Zones: The debossed areas of the insole, the flex zones, are intentionally designed and placed within the forefoot of the insole to enhance flexibility and reduce stress on the foot. Think of it like trying to bend a stiff piece of cardboard – it would be rigid. But if you make cuts in the cardboard, it becomes more flexible. Similarly, the flex zones assist the natural flexing of the foot during movement.
 
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Early stage design sketch of the TFR Power Sole
 
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Designed With You In Mind At Every Step - the "Why"
The emphasis on forward design – using data to understand and anticipate your needs, diving deep into the finite details, and leveraging modern technology in design and manufacturing – is what, in my opinion, sets TFR performance insole apart from the rest. The unique perspective and access to data that Dr. Terri brought to the collaboration, coupled with my over 13 years of experience and understanding of the nuances of manufacturing design of performance footwear, has allowed us to create a shoe that transcends mere aesthetics. In the intricate world of footwear design, precision is paramount, and attention to detail, down to the 10th of a millimeter, will make all the difference in your comfort and performance throughout the day.
Innovation, Collaboration and Iteration - the "How"
Using the valuable insights from Dr. Terri’s data analysis and Rhinoceros (“Rhino”), a 3D design software, I created a 3D last–an anatomical copy of the foot–to guide the design process. I then sketched multiple iterations of the insole, adjusting the dimensions of each of the key design elements until the first version of the prototype was ready to be modeled in Rhino and sent to the factory in Italy for manufacturing.
To produce the insole, we partnered with Miami SRL, a leading insole manufacturer based in Morrovalle, Italy, renowned for their injection and thermoforming technologies expertise. Collaborating with the factory, we experimented with foam options, durometers and placements, transitioning from digital to physical prototypes. We ultimately chose to manufacture the TFR insole using thermoforming technology, which allowed us to create an organic shape with precise arch support and varying degrees of density throughout the insole to provide extra support and cushioning where necessary. Real-world testing on Dr. Terri’s patients provided crucial feedback for fine-tuning the final design and foam placements for optimal comfort and fit. 
The entire insole was crafted from a proprietary, high-density compression molded EVA foam, a lightweight and flexible material known for its superior cushioning properties, impact resistance and durability. We’ve chosen a specially treated Italian Alcantara top liner to enhance the luxurious feel inside the shoe. This sustainable, suede-like material provides a premium touch and features sweat-wicking and antimicrobial properties. 
These iterative steps and collaborative efforts from the TFR team of experts in design, manufacturing and foot health were instrumental in achieving the perfect insole design. However, it was the invaluable real-world feedback from women that truly guided our refinements, ensuring the final product met the highest standard of comfort and performance.

Why isn’t footwear designed for… well, feet?