안녕하세요 Annyeonghaseyo! Hello!
We had a great time exploring the city. There’s so much important history here that informs the culture, and so many ways to explore it. We toured the historical sights in town like the Gyeongbokgung Palace and the War Memorial. We even took a trip to the DMZ and walked through the underground tunnels! The food and shopping in Myeongdong district is so enjoyable. For downtime, we enjoyed the incredible spa at the hotel.
P.S. We visited in winter and it’s quite cold. Maybe too cold for my Helene shoes, but got me thinking… maybe we need a boot? :)
 
<img alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/TFR_WEBSITE_FORMATION_TEMPLATES_1920_x_1080_px_-_City_Guide_Inner_Image_Template_1_2.png?v=1740663177">

With love from Seoul, Korea

Postcards

<div id="docs-ml-header-id" class="docs-ml-header"></div>
<div class="app-container">
<div class="doc-container">
<div class="doc">
Ali Harnell has spent 35 years shaping the live entertainment industry and advocating for women’s progress. Over Zoom in her office at Live Nation, the music industry veteran presents as a stylish executive with a casual, rocker-chic vibe that tracks with her career in Nashville—hair in undone waves, a classic denim jacket, and chunky gold rings against the backdrop of industry awards and a vintage Indigo Girls concert flyer.
 
Today, as Global President and Chief Strategy Officer of the Live Nation Women division at Live Nation Entertainment, Harnell’s career in the music industry has been defined by live performances and tours for some of the biggest acts in live entertainment. For The Formation blog, she shares her story with TFR in The Extra Mile interview series, celebrating the unstoppable women who are shaping the future of their industries.
 
Women ​Paving the Way in Entertainment
 
At Live Nation, Harnell produces live tours and leads the company’s division dedicated to driving progress for women, which she founded when she joined in 2019. As a tour promoter at the $28B global entertainment company in over 40 countries, Harnell’s team handles the nuts and bolts of tours from sales to production, sourcing venues, managing ticketing, bringing the talent’s production into the venue, and paying vendors. As head of Live Nation Women, Harnell works to drive the culture at Live Nation as a great company for women to work.
 
The division focuses on three pillars: advancing women internally at the company through resources, programs, and benefits; advocating for women across the industry; and amplifying the voices of women using Live Nation’s global platform and reach.
 
Under Harnell’s leadership, women’s advocacy initiatives have included Live Nation Women Circles, a peer-to-peer mentorship program, Live Nation Women Summits, and programs like “Listen with Live Nation Women,” which has covered topics from business and wealth-building for women to support for caregiving.
 
For her division’s amplification pillar, Harnell ensures that the industry’s big names have the platform to share their voices and bring their work to live audiences. In the last six years with Live Nation, Harnell has launched the tours of household names like Oprah, Katie Couric, Grammy-Award-winning artist and activist Brandi Carlile and podcast megastar Alex Cooper of “Call Her Daddy”—women who have reshaped their fields through originality.
 
"I got to do Katie Couric's book tour, which was great because, for me growing up, Katie was just such a beacon and north star of what women could do,” Harnell says of promoting the beloved journalist’s 11-city book tour for her memoir “Going There” in 2021.
 
In the American capital of country music, Harnell has stood by artists like Maren Morris, who briefly <a rel="noopener" href="https://www.vox.com/culture/2023/9/19/23880804/maren-morris-country-music" target="_blank">distanced herself from country music in 2023</a> over political differences. “I love working with [Morris], who is very vocal and always fighting for what's right and never afraid and never backs down,” Harnell says.
 
Harnell produced Cooper’s sold-out <a rel="noopener" href="https://deadline.com/2024/09/alex-cooper-unwell-tour-adds-new-dates-1236074214/" target="_blank">“Unwell Tours”</a> prior to the influencer’s $125 million deal with SiriusXM for the “Call Her Daddy” podcast, which garners 13.5 million monthly listeners. “Alex came to play,” Harnell says of Cooper. “She knows how to market. She knows how to engage with her community so authentically.”
 
But the ultimate unmatchable woman for Harnell is the inimitable Oprah, whose hugely successful tour “Oprah’s 2020 Vision, Your Life in Focus” to a sold-out audience of 15,000 women was Harnell’s first large-scale arena tour at Live Nation.
 
For Harnell, this year’s Grammy Awards were a testament to the power of women in music—a moment that left Harnell feeling inspired and hopeful.
 
"You saw so many incredible artists who are one of a kind and who are expressing themselves in completely new and exciting ways,” she says.
 
“Unmatchable art is just that—unique, singular, innovative, fresh,” she explains, pointing to this year’s Grammy stage. Harnell calls leading artists like breakouts Doechii and Chappell Roan and icons Beyoncé and Lady Gaga “powerhouses” who not only speak to culture but become it.
 
Representation isn’t just about visibility for the entertainment executive; it’s about changing the landscape of entertainment itself. As Women’s History Month highlights the contributions of trailblazers past and present, Harnell is proud to champion artists who not only break boundaries in their craft but also take a stand for what matters. “You can’t be what you can’t see,” she says, emphasizing the importance of these moments for the next generation of artists and fans alike. She says Live Nation is committed to women artists and their fans. “That's what we do. That is the culture of art and music and connection.”
 
A Mindset for Manifestation
 
Before her current role at Live Nation, Harnell paused between contracts to spend two weeks answering the question, “What would I do if I could do anything?" The answer was focusing on what she did best—live entertainment—but specifically in service of more opportunities for women.
 
Harnell took a gold journal she’d received as a 50th birthday present and advice from her songwriter friend Brandy Clark to sit and write early in the morning. For those pivotal two weeks, each morning at 5 a.m., she drafted what became the pitch that led her to Live Nation. The company’s CEO, Michael Rapino, reviewed her pitch for a division dedicated to women in live entertainment, and Live Nation Women was born.
 
When it comes to investing in herself, Harnell enjoys rituals like her dream-job manifestation and little luxuries—like her gold journal or TFR’s Marie slingback in Champagne Metallic with sneaker-like support for high performance and a fresh, functional take on executive style. When Harnell was honored by Save the Music in 2024 in front of her industry peers, family and friends, she treated herself to a new suit to wear for the occasion.
 
"There is something about feeling your best,” Harnell says of the confidence investment pieces can give you “when you walk into a room or a space.”
 
Having spent decades at the forefront of the entertainment industry, Harnell has learned that mindset is everything. To get through a typical day, she emphasizes centering positive thoughts and affirmations, and setting intentions.
 
“To perform at my best I have to meditate. I swear it’s my super power. It’s been a long road to getting to where my practice is today, but it has changed my life.”
 
Her advice is to create your own balance for the season of life you’re in, citing the Rainer Maria Rilke quote: “No feeling is final.” At 57, Harnell’s children are grown and it’s a “different level of parenting and connection.” What works for Harnell today in her 50s is something she’s well aware isn’t the advice she’d give to her younger self or a mom raising kids today.
 
"I look back and I have no idea how I survived it and remained successful,” she says of the years closing deals and then racing home “to make dinner and make sure homework is done.” For working parents, she says figuring out your support network is “paramount.” Harnell draws a metaphor of a rollercoaster: Look at what scares you and then look at all the people who are already on the ride figuring out how to do it.
 
And while Harnell says there is no magic wand, you can start by giving yourself grace.
 
"Do your best and know that you're doing your best,” she says. “And if you need help, ask for it and find community, and you're gonna get through it and you're gonna get it done because we're getting it done.”
</div>
</div>
</div>

Member Spotlight: Ali Harnell

Powerful, polished, and effortlessly cool—the tailored denim vest suit is redefining modern sophistication. This look is all about balance: structured yet comfortable, classic yet fresh. Paired with TFR’s Marie in Caramel, the rich shades of tan and brown in this style edit bring warmth and depth, creating a timeless palette that moves with you from morning meetings to evening plans. Layer it with an unstructured jacket and gold accessories that complement the denim suiting details, this style edit is all about confidence. Strong. Versatile. Unstoppable. Just like you.
 
<h6 style="text-align: center;">SHOP THE LOOK</h6>
<a href="https://tfrshoes.com/products/marie-20mm-caramel"><img alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/TFR_MARIE_N_CARAMEL041-LR.jpg?v=1733333054"></a>
TFR Marie slingback in Caramel

Denim, tailored. Neutrals, elevated. Confidence, unstoppable.

Marie in Caramel: sleek, sporty and tailored to move

Women supporting women is at the heart of TFR Shoes. As a Park City based company, the Women at Sundance event on January 25, 2025 was the perfect place to introduce the TFR collection and to have a hand in uplifting women in the film industry.
The road to co-sponsoring Women at Sundance began with an introduction from Pat Mitchell, a trustee of the Sundance Institute and a fellow member of the International Women’s Forum (IWF). We asked if she was aware of any opportunities to support women at the festival, and through her we learned of this event and its origins. Women at Sundance started in 2011 in the home of finance executive and women’s leadership advocate Jacki Zehner. Zehner, Mitchell, and other founding supporters started with an informal invitation for women to come together and create a stronger presence in the industry. In the 14 years that followed, the event has grown into a movement where industry powerhouses lead important conversations about women in film. Past speakers and guests include icons like Geena Davis, Gloria Steinem, Jennifer Seibel Newsome, and, this year, Amy Redford and Glenn Close (whom I had the pleasure of sitting next to!).
Thanks to Pat’s introduction, TFR connected with Jackie Zehner and the She Money team, who hosted this year’s event at KILN in Park City. 150 women from the film and technology industries attended, creating an inspiring atmosphere of sisterhood and support. TFR Shoes participated in the event’s pop-up shop with She Money, giving guests the opportunity to browse the collection firsthand and try on shoes. The most unforgettable part of the day, however, was Tori standing on stage to share the TFR Shoes story and officially announce the brand’s launch.
Outside of Women at Sundance, TFR Shoes also took part in Park City Fashion Week, held at The Marquis on Main Street. This event showcased local Utah designers and Park City boutiques while attracting hundreds of fashion enthusiasts. Another great chance to introduce TFR Shoes to the local community! Our booth gave guests the opportunity to explore the collection up close, appreciate the craftsmanship, and have their questions answered.
Joining Sundance was a great honor, but also just the beginning for TFR Shoes. As the company continues to grow, we are committed to deepening its roots and forming meaningful partnerships with fellow women-led businesses. Next in Park City is a trunk show at Grace Clothiers on Main Street, from March 13th-15th. Here, audiences who couldn’t make it to Sundance will have a chance to view the collection in person and learn more about TFR’s mission. We look forward to seeing you there!
The enthusiasm at Sundance reaffirmed what we have always believed: that today’s women demand more from their footwear. They won’t sacrifice comfort or function for beauty, they need all three. TFR Shoes was created for women who lead bold, active lives and refuse to be slowed down by their shoes. As TFR Shoes continues to grow and connect, we’re excited to be giving more women access to shoes that support them – in all ways.

Collection debuts at Women at Sundance and Park City Fashion Week

TFR Shoes officially launches at Sundance Film Festival

Marie Curie was the first woman in France to receive a PhD in Physics and the first woman to receive a Nobel Prize. She received the award for her work in Physics in 1903, an honor she shared with her husband and another colleague, Pierre Becquerel. She’s also the only person––male or female––to receive two Nobel Prizes in separate disciplines, with the second honor achieved in Chemistry, on her own, in 1911.
Her accomplishments are an inspiration for women who work in STEM, but the way she got there likely resonates with all of us. Marie was often described as “quiet, dignified, unassuming,” which sound to us like euphemisms for those likely to be underestimated. But what she really demonstrated was an uncommon intelligence, intensity, and will. She pushed herself hard to be the smartest and hardest worker in the room. She was someone who wanted to win on merit. Because good gets noticed, right? Not always.
Despite being the best and brightest, her contributions in the discovery of radioactivity that ultimately led to the first Nobel prize were still downplayed. Her skeptics among the French Academy of Sciences tried to exclude her from the award and give it to her two male research partners: her husband and Becquerel. Rightfully, her husband advocated for her and her role in their discoveries. Ultimately, the three shared the prize. A supportive partner, whether you work in the same field or not, continues to be a key attribute for many successful women today. 
Marie was also a working mom. She and her husband, Pierre, had two daughters together. Long before the days of daycare, society norms at the time would have her leave work to raise her children. Instead, her father-in-law stepped in to help raise the girls. She was heavily judged by those around her for not spending more time raising her children. Despite all of her professional achievements, the press tried to alter her story, emphasizing her role as mother, wife, and humanitarian, downplaying her role in science. Those were the roles that women were expected to play. More than 100 years later, these expectations are not entirely extinguished.
Thankfully, Marie overcame obstacles in her career and still found time to pave the way for others to follow her lead. She was a teacher, tutor, and mentor for girls in science, including her daughters. One of them followed in her mom’s footsteps, became a scientist, and also won a Nobel prize. Marie knew that our success as pioneers shouldn’t be defined by the destinations we reach, but by our ability to pave new paths for others on their way to bigger and better places.
 
<a href="https://tfrshoes.com/products/marie-20mm-black"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/TFRPRODUCT9.25.202401341_480x480.jpg?v=1730556134" alt=""></a>
<a href="https://tfrshoes.com/collections/siblings-marie/products/marie-20mm-black">SHOP MARIE</a>

The trailblazing legacy of Marie Curie, the namesake of our Marie slingback

Be A Marie

If someone says “bunion-friendly footwear” and your mind goes straight to the beige Dr. Scholl’s of yore, you’re not alone. Unfortunately, many of us don’t have particularly high sartorial standards for shoes that offer support and style. Bunions and hammertoes, both technically classified as deformities, can be a challenge when it comes to finding the right shoes to not only provide comfort but also support feet properly. Wearing the wrong footwear can be more detrimental than you might imagine. It can make these foot conditions worse, leading to pain, discomfort, and even worsening the deformities.
Thankfully, brands like TFR are evolving those comfort standards in footwear, but overall, the industry has a ways to go. Here are a few things you can look for in your next pair of shoes to avoid further foot discomfort.
STRUCTURAL DETAILS TO LOOK FOR WHEN CHOOSING SHOES FOR BUNIONS AND HAMMERTOES
Toe Box Width &amp; Depth: Look for shoes with a wide and deep toe box. This is essential to prevent pressure on your bunion or the tops of hammertoes. A spacious toe box allows your toes to spread naturally and prevents rubbing, which can aggravate these conditions. Avoid shoes with pointed or narrow toe boxes, as they can crowd your toes and increase discomfort.
Soft, Flexible Upper: Shoes made from soft materials like leather, suede, or stretchy fabric are ideal because they can form to the shape of your foot, reducing friction and pressure on bony areas. Avoid stiff materials like hard leather or synthetic fabrics that do not give enough flexibility, especially around the toe area.
A Low, Stable Heel: A heel height of less than 1.5 inches to a maximum of 2 inches is recommended. High heels place excess pressure on the ball of the foot, which can worsen bunion pain and contribute to the development of hammertoes. Look for shoes with a stable base, preferably square, which provides better overall support, as a skinny heel can lead to foot imbalance and further strain on your toes.
Supportive Insoles &amp; Cushioning: Shoes with built-in arch support or ability to accommodate orthotic insoles can help redistribute pressure on your feet, relieving strain on the bunion area and the affected hammertoes.Look for shoes with cushioned insoles that provide ample shock absorption to minimize the impact on the front of your foot.
Adjustability: Adjustable closures like laces, Velcro straps, or buckles can help accommodate swelling or changes in foot shape throughout the day. These closures also allow for a customizable fit, which can reduce pressure on specific parts of the foot.
Rocker Sole Technology: Shoes with a rocker bottom sole can be particularly beneficial for people with bunions or hammertoes. The curved sole helps to shift the weight away from the forefoot, reducing pressure on the toes and bunion area. However, these shoes may take some time to get used to, so start with short wear periods before gradually increasing use.
Breathability: Foot conditions like bunions and hammertoes are often accompanied by swelling and inflammation, so choosing shoes made from breathable materials is essential to keep your feet cool and comfortable. Shoes with moisture-wicking linings or mesh uppers can help reduce sweat and prevent irritation.
THE BEST TYPES OF SHOES TO ALLEVIATE FOOT PAIN
Athletic Shoes: Unsurprisingly, athletic shoes typically offer a combination of wide toe boxes, cushioning, rocker sole technology, and arch support. Look for running or walking shoes that have removable insoles, which allow you to insert custom orthotics if needed.
Casual Flats: Flats with low heels, soft uppers, and wide toe boxes can be great for daily wear. Opt for versions with cushioned footbeds and flexible materials that provide both comfort and style.
Orthopedic Shoes: Specifically designed for foot conditions like bunions and hammertoes, orthopedic shoes usually feature extra depth, width, and removable insoles, allowing you to insert custom orthotics. They are typically not fashion-forward, so most reserve them for a time when nothing else will do.
Sandals with Adjustable Straps: When it comes to summer wear, sandals with adjustable straps are a good choice. Look for models with multiple points of adjustment (across the forefoot, midfoot, and ankle) good arch support and soft footbeds to accommodate your foot shape without adding pressure to the bunions or toes.
Dress Shoes: Finding dress shoes that work with bunions and hammertoes can be challenging, but it's not impossible. Look for low-heeled styles with round or square toe boxes, made from soft materials. Avoid stilettos and other high-heeled shoes.
PODIATRIST-APPROVED TIPS FOR TRYING ON SHOES
1. Shop later in the day. Feet tend to swell throughout the day, so it's best to try on shoes in the afternoon or evening when your feet are at their largest.
2. Measure both feet. Sometimes one foot can be slightly larger than the other. Always fit your shoes to the larger foot.
3. Walk around. Walk around the store or at home (if buying online) to see how the shoes feel. There should be enough space to wiggle your toes, and the shoes should not press uncomfortably on your bunion or hammertoe.
THE RIGHT SHOES DO MORE THAN LOOK GREAT, THEY SUPPORT YOUR OVERALL PHYSICAL HEALTH
Choosing the right footwear when you have bunions or hammertoes can greatly impact your comfort and foot health. Prioritize shoes that offer ample space, cushioning, support, and adjustability to accommodate your unique foot structure. The right pair of shoes can prevent further complications and help alleviate the pain associated with these common foot conditions––and the perfect pair of shoes will do that and look great, too.

Don’t exacerbate foot-related issues with the wrong shoes. Dr. Terri, TFR's podiatrist, weighs in on where to start.

How to Choose the Right Footwear for Common Foot Deformities

<blockquote>
<h5> </h5>
</blockquote>
How I Created Timeless Form Re-imagined
Hello, TFR community. I’m so thankful you’re here. I’m a designer, a wife, a daughter, a sister and a mom—but mostly, I’m a woman who understands how life-changing it is to feel good in your own shoes. After a 25-year career at a major international airline, I worked my way through the ranks of 90,000 employees to become one of the top female leaders. (Unsurprisingly, there were only about 30 of us—but that’s a story we can dig into together another time.)
Like most women, I juggle different roles everyday from self-care to career to family and community. For me, that has always meant being on my feet all day—and literally running—when I need to.
The Spark for TFR
So how did I make the shift from airplanes to shoes? More importantly, why? 
The idea for TFR came to me in 2020 when many of us transitioned from traditional workplaces to work-from-home environments. Our new workday uniform became yoga pants and sneakers paired with a presentable top and a made-up face for virtual meetings. 
Having grown up in a conservative work environment, my closet was full of suits and high-heeled shoes. When it came time to go back to the office, I dreaded those high heels — the physical pain just simply wasn’t worth it anymore. However, I didn’t want to compromise on fashion or give up beautifully designed and constructed shoes. I needed a shoe that helped me look, feel and be my best. My search for a shoe that combined luxury and comfort didn’t lead me to any existing options. So, I decided to create TFR. The name “TFR” stands for “Timeless Form Reimagined,” which encompasses the pillars of everything we believe in. The timelessness of meticulous Italian handcrafting. Form based on the way feet actually move. And reimagining new possibilities for a brand that lifts all women upward and onward. (It’s also my initials—I’ve literally poured myself into this incredible brand.) A New Journey Shortly after I started to explore TFR, life threw me a curveball: I felt a lump doing a self-exam and was diagnosed with stage 2 breast cancer a few weeks later. I spent the next 6 months going through treatment consisting of multiple surgeries and weeks of radiation therapy. I’d never experienced physical pain like that nor have I felt so completely out of control in my life. Working on shoes became something positive and creative to focus on while my body and mind were battling through hell. A year later, I’m happy to say that I’m cancer-free and have built back my physical and emotional strength. Going through a major life experience like that forced me to deeply reflect on what matters most. So, I decided to make my side project my full-time passion project and retired from the corporate world in a complete reinvention of myself. 
Long Overdue Changes
This journey of creating TFR has been full of learnings about the wearable options women have. Here’s a few crazy aha moments I want to share with you:
First, did you know most women’s shoes are designed by men, with their ideals about what a woman’s foot should look like?
Second, did you know many shoes aren’t actually wear-tested for fit and comfort in the development process?
And third, did you know the crucial aspect of biomechanics is often overlooked in the development process, leading to issues like foot pain, bunions and plantar fasciitis?
Our team includes a fashion designer, a medical podiatrist specializing in women’s foot health, a performance midsole designer, a manufacturing consultant specializing in shoes made in Italy and a personal stylist. This dream team brought both a passion for the product and a representation of the brand.
TFR and You
To me, TFR is about more than just shoes; it's about empowering women to reach for greatness in all aspects of their lives, no matter what form that greatness takes.  I believe we can help each other advance and find our power in a variety of ways, and we are stronger as a collective when women help other women. Our community is here to help and support one another. We believe that the last thing standing in your way should be your shoes. We’re committed to being the bridge between where you need to be and the shoes that take you there. We're here to help women go further, push boundaries, and live without compromise. 
After all, your shoes should match your power and potential, ensuring you look, feel and perform at your best every day.
Don’t stop moving. We’re all behind you. With love and power, Tori (TFR)

Uncovering the inspiration, process, and possibilities behind the most accessible and engaging luxury footwear.