<h6>Facetune Portrait Artist Gretchen Andrew on How To Make Yourself Irreplaceable in the Era of AI </h6>
It’s early September in Berlin and digital artist and TFR guest collaborator Gretchen Andrew has a busy month. She’s a woman who is going places, in her career quest to see if the Internet can make her a famous artist, and in the most literal sense: She takes our Zoom call on foot, speed-walking to catch a glimpse of “Facetune Portraits,” the exhibition she’s showing at Berlin Art Week, before the sun goes down. 
For the brand launch of TFR, Andrew designed “Dreams to Reality,” a series of NFTs celebrating the first collection of footwear. Andrew splits her time between London and Park City and travels often (“Facetune Portraits” tours in Paris, Miami, San Francisco, New York and Dubai in the next six months), so the collaboration was a true fit, pairing an artist manifested from an experiment on the Internet with the ambitious mission to invent a luxury dress shoe with the insole of a sneaker. 
“For the digital collectible we decided to go for an animation that reflects Tori’s journey in making the shoes and also the literal and metaphorical journeys we hope the women who wear them go on, ‘from dreams to reality,’” Andrew says of the NFTs in collaboration with TFR’s eponymous founder, Tori Forbes-Roberts. Each of the three pieces of digital collectible art come with an animated, mixed-media illustration of a TFR shoe rendering becoming real, and an affirmation for the wearer.   
For the photo shoot for the collaboration, the artist, whose self-described style includes elevated sporty looks for “literally running from one thing to the next,” wore the Katharine loafer from the collection and “loved the way it felt both powerful and comfortable.” 
On Owning Your Likeness—And Your Power
As a format, NFTs mirror the footwear line’s unmatchable designs. (Any person who has limped in heels can appreciate that, like an elusive dress shoe that feels like walking on clouds, NFTs are unique because they can’t be replicated.) Andrew’s NFT collection for the brand ties into her larger body of work through themes of manifestation, which Andrew explains as her way of hacking the Internet. In her art project and career challenge to become a successful artist online, Andrew set out to use search engines to build associations between her and a famous artist, attacking the “subconscious of the Internet.” 
“I was using these very girly and frivolous ideas of vision boards and affirmations and manifestation, but I was using them in a technically structured way where they were changing Google search results,” Andrew says, pointing to the power a democratized Internet gives the end user. The results were effective. “They were manipulating these big tech algorithms.”
In her touring exhibition, Andrew’s featured collection of portraits employ custom robotics to apply the same face-tune filters that social media users try on to beautify themselves—but using physical paint instead of digital filters. 
Andrew’s robot distorts the faces and bodies of her subjects to expose “where the power is in how we represent ourselves,” by visualizing in the physical world what AI does to our likenesses in the online world. Like an alarm to remind us of our humanity, the work seems to tap the viewer on the shoulder and say, particularly to women: We have power, and we are giving it away to technology. 
“These tools seem like they're very self-empowering because they let us decide how we want to be represented. But then they go into this algorithmic system where someone else has determined that if you look this way, you're more likely to get exposure on these platforms,” Andrew says. 
“The sense of choice disappears quite quickly.”
Andrew has used the robotics to face-tune her own portraits as well as influencers and singers whose careers rely on social media—all of whom understand the pressure to aesthetically appeal to the algorithm while promoting their creative work. 
“I also know if I post a pretty photo, my next three photos will get more traction,” Andrew says, explaining the catch-22, where creators are on social media to work but “are rewarded if we look pretty.” 
What makes the artist’s commentary interesting on a meta level is the irony of using the very manipulation tools and technology she’s commenting on to make the art. After all, visibly distorting subjects’ physical personhood, rather than their online avatars, demonstrates the harm more starkly. So does Andrew see AI’s influence on the algorithms as perilous, or as a tool in her artist palette? While she believes it’s generally bad to normalize using AI tools and filters to manipulate reality, part of how she views her role as an Internet artist is to educate on how the technology works by taking it to an “absurd” level.
Andrew says the wisest course to chart is not to run from (or attempt to outrun) technology but to “rearrange our expectations and personal relationships to it.” She believes the future of AI will be “a lot like the way that capitalism is in our world where it's pervasive; it impacts everything; it changes our priorities.” 
“No creator can fully exist outside of the capitalist system. And that I think is going to be true for AI and, and artists as well.” 
On Making Yourself Unmatchable in the Future of Work 
Andrew spends a lot of time thinking about what makes us human—vulnerability, emotional capacity, desires and unfulfilled dreams—and reframing the negative connotations associated with our fragility as assets in the mixed universe of the future.
If using AI at work is as inevitable as it seems, Andrew’s advice for creators and high-performing women in industries where the future of work is changing is to try to remember you’re not competing with the AI. 
“There are a billion versions of AI and a billion bots and none of them are you.” 
According to the artist, the key is in your humanity, and being yourself. 
“Make yourself irreplaceable,” Andrew says. “Who are you that is different than any other person in the world? If you can believe that who you are matters even to yourself, then you’re the only you that will ever exist.” 
Andrew’s self-transformation and global success are proof of believing in your inner power, answering the question in her virtual experiment on how the algorithm manipulates us—and what happens when we manipulate back. 
As a creator who believes an artist’s job is being celebrated for their unique self, Andrew says, like an irreplaceable NFT, each unique human is inherently unmatchable. 
More than a decade after a false start in Silicon Valley using her degree in information systems and theory (she loved tech but hated her job), Andrew has found a way to use technology to show the public how it’s misused. 
“That was like 15 years ago. Here we are and I’m running around Berlin because I've got this big exhibition opening. ‘It's worked’ is kind of the point.” 
System hacked.

Facetune Portrait Artist Gretchen Andrew on How To Make Yourself Irreplaceable in the Era of AI

Gretchen Andrew

<h6>It took three years, 9 iterations, and a team of designers and foot specialists, but we did it and we couldn’t be prouder.</h6>
 
Our founder, Tori, got her first pair of loafers in high school: Bass “weejun” penny loafers. (She even kept dimes in the cut out slots because that’s how much a phone call cost at the time.) They’ve been a wardrobe staple ever since, and with this, it was destined that the first shoe in the TFR collection would be a loafer.
We were inspired by luxury innovation, from Porsche to the bullet train, and set out to develop a shoe that was sleek on the outside and high-performing on the inside. Sneaker culture and the post-pandemic desire for comfort make the loafer the perfect comfortable, luxury footwear choice. You’ve probably noticed the trend (particularly among men) of pairing a tailored business outfit with sneakers. This look––which makes sense from a comfort perspective––can be hard to pull off for some women. Many have tried, few can make it work. (Our founder considers herself in this category). The loafer is our solution to sneaker comfort but with a polished, elevated look. 
 
<img alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/Screenshot_2024-10-13_at_8_24_30_AM_jpeg_480x480.png?v=1730565948" style="display: block; margin-left: auto; margin-right: auto;">
<blockquote>
 The original moodboard for Katharine
</blockquote>
 
Designing The Katharine
Our first iteration of the loafer was actually a mule. We liked it, but the mule silhouette wasn’t timeless enough for our inaugural shoe. We went back to the literal drawing board with Claudia, our design and manufacturing consultant, who sketched our current closed-back design. Its sleek, timeless silhouette is feminine, sporty, functional, and comfortable.
 
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 First Katharine prototype in mule silhouette
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 <img src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/Copy_of_Open_TR_1_sketch_480x480.png?v=1726577278" alt="" style="display: block; margin-left: auto; margin-right: auto;" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/Copy_of_Open_TR_1_sketch_480x480.png?v=1726577278">
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Final Katharine sketch
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Next, with our design team of experts in form, function, and manufacturing, we decided on these design elements for Katharine:
<ul>
<li style="font-weight: 400;">Toe shape with the right balance between square and round for a sleek look that elongates the leg</li>
<li style="font-weight: 400;">Piping details in complementary nappa</li>
<li style="font-weight: 400;">Vamp shape provides a feminine silhouette</li>
<li style="font-weight: 400;">20mm exterior heel made of stacked leather, although the actual heel height with the insole is 40mm</li>
<li style="font-weight: 400;">Elastic gussets that move with your feet</li>
<li style="font-weight: 400;">Wide toe box to keep toes from crowding</li>
<li style="font-weight: 400;">Suede heel lining and achilles pad for comfort and stability</li>
</ul>
Prototyping: From 2D to 3D
Once we had a mock of the silhouette and design features, Claudia turned these into drawings with precise measurements that she could provide to the factory. She also discussed the construction technique necessary to achieve the quality and aesthetic. For the Katharine, we first selected Bologna sachetto construction. The factory puts into motion the physical prototype, creating the last (the physical form used to shape the shoes), developing patterns for the uppers, and selecting partners to make the sole.
The hardest part of the development was integrating a modern insole into classic construction. We learned quickly that we needed every millimeter of space inside the shoe and revised the construction method to a "typical" cemented insole - although nothing about this shoe is typical!!
Podiatrist-Tested and Approved
Once we had the form, we needed to ensure proper function. TFR's team podiatrist, <a href="https://tfrshoes.com/pages/dr-terri-ronna">Dr. Terri</a>, tested the prototypes with her patients, even taking <a href="https://theformation.tfrshoes.com/blogs/design-in-action/articles/biomechanics">x-rays of patients in the shoes</a> so that we could see the fit in detail. Her detailed measurements and wear-testing feedback was critical in the development process to get the fit right. We used the Katharine to prototype the last and <a href="https://tfrshoes.com/pages/tfr-power-sole">Power Sole</a> development, too, as it has the most comprehensive fit needs and could be applied to other styles. This process of prototyping and wear-testing took over three years and 9 different iterations to get right.
 
<img alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/IMG_2234_480x480.heic?v=1730565992" style="display: block; margin-left: auto; margin-right: auto;">
 <img src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/IMG_2235_480x480.heic?v=1730566578" alt="" style="display: block; margin-left: auto; margin-right: auto;" data-mce-fragment="1" data-mce-src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/IMG_2235_480x480.heic?v=1730566578">
<blockquote>
The evolution of Katharine in 9 prototypes, top and bottom views
</blockquote>
 
Colorways and Material Selection
Finally: the fun part. We selected nappa leather from Sicerp and Enterprise tanneries for their quality, texture, and colorways selection. We wanted an approach to colorways that would be both timeless and efficient, meaning we chose “blended” colors that could be worn with multiple color families so as to maximize the return on your investment.
The Five Colorways of Katharine:
<ul>
<li>Nero: a matte black</li>
<li>Midnight: darkest navy that pairs with black or blue</li>
<li>Caramel: medium brown </li>
<li>Taupe: perfect blend of brown and gray</li>
<li>Bronze metallic: a balance of brown, gray and gold in textured nappa</li>
</ul>
<ul></ul>
Naming the Shoe
The final step in the process was giving the shoe a name worthy of its design and functionality. All TFR shoes are named after trailblazing women who broke through barriers, giving the rest of us a path to follow and allowing us to see ourselves in places we might have thought impossible. Katharine is named after <a href="https://theformation.tfrshoes.com/blogs/inspired/articles/katharine-graham-loafer">Katharine Graham</a>, the first female CEO of a Fortune 500 company.
Making the Katharine was an exercise in perseverance. We had a vision of what we wanted her to be and never gave up on that vision until we had it right. We hope you love her as much as we do.
 
SHOP KATHARINE

It took three years, 9 iterations, and a team of designers and foot specialists, but we did it and we couldn’t be prouder.

Designing Katharine

Marie Curie was the first woman in France to receive a PhD in Physics and the first woman to receive a Nobel Prize. She received the award for her work in Physics in 1903, an honor she shared with her husband and another colleague, Pierre Becquerel. She’s also the only person––male or female––to receive two Nobel Prizes in separate disciplines, with the second honor achieved in Chemistry, on her own, in 1911.
Her accomplishments are an inspiration for women who work in STEM, but the way she got there likely resonates with all of us. Marie was often described as “quiet, dignified, unassuming,” which sound to us like euphemisms for those likely to be underestimated. But what she really demonstrated was an uncommon intelligence, intensity, and will. She pushed herself hard to be the smartest and hardest worker in the room. She was someone who wanted to win on merit. Because good gets noticed, right? Not always.
Despite being the best and brightest, her contributions in the discovery of radioactivity that ultimately led to the first Nobel prize were still downplayed. Her skeptics among the French Academy of Sciences tried to exclude her from the award and give it to her two male research partners: her husband and Becquerel. Rightfully, her husband advocated for her and her role in their discoveries. Ultimately, the three shared the prize. A supportive partner, whether you work in the same field or not, continues to be a key attribute for many successful women today. 
Marie was also a working mom. She and her husband, Pierre, had two daughters together. Long before the days of daycare, society norms at the time would have her leave work to raise her children. Instead, her father-in-law stepped in to help raise the girls. She was heavily judged by those around her for not spending more time raising her children. Despite all of her professional achievements, the press tried to alter her story, emphasizing her role as mother, wife, and humanitarian, downplaying her role in science. Those were the roles that women were expected to play. More than 100 years later, these expectations are not entirely extinguished.
Thankfully, Marie overcame obstacles in her career and still found time to pave the way for others to follow her lead. She was a teacher, tutor, and mentor for girls in science, including her daughters. One of them followed in her mom’s footsteps, became a scientist, and also won a Nobel prize. Marie knew that our success as pioneers shouldn’t be defined by the destinations we reach, but by our ability to pave new paths for others on their way to bigger and better places.
 
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SHOP MARIE

The trailblazing legacy of Marie Curie, the namesake of our Marie slingback

Be A Marie

<h6 data-mce-fragment="1">Each pair of TFR shoes is uniquely authenticated with a digital collectable.</h6>
Innovative footwear is an evolving industry marrying aesthetic with ease, which is why we’re so excited to pair each purchase of TFR shoes with a totally unique digital collectible.
TFR Digital Certificate of Authenticity
You may be asking: What business does a performance luxury shoe brand have to do with digital collectibles? There are already several fashion brands with a collectibles presence in the metaverse, from Gucci to Nike. We’re not doing this to follow their lead, though. We’re doing it our way, to provide a value proposition that’s true to our brand.
TFR’s approach to digital collectibles aligns nicely with our small-batch production. In our case, the digital art serves as a certificate of authenticity, making every TFR product uniquely collectable. The batch number, production quantity, and art series is provided at time of purchase. The batch number is also printed on the sole of the shoe.
For example, our initial production run (batch TFR001) is 250 pairs per style which means only 250 units of the digital art will be created or “minted.” At time of purchase, the digital art is minted (embedded with blockchain code), then deposited to your member account on The Formation*. You “own” it from here on out and can view, download, and/or share to your social media. If NFTs are your thing, you can also easily connect your crypto wallet and convert the art to an NFT with a single click.
Women Supporting Women in Digital Art
TFR, at its core, is a platform for women to help other women. We support women in the art world by commissioning female artists to create our digital collectibles. Our first digital collectibles were created by <a href="https://theformation.tfrshoes.com/blogs/inspired/articles/digital-artist-series-gretchen-andrew">Gretchen Andrew</a>, a Park City neighbor with global recognition. Her series is called “Dreams Into Reality” and is a representation of TFR’s dream of creating a luxury shoe line coming to fruition. It also reinforces the power of positive words: What we say to ourselves to encourage us to keep pursuing those dreams––no matter how big or small.
Whether you’re an avid collector of digital currencies or just a lover of great shoes, this is the next generation where innovation meets style.
 
<a href="http://www.tfrshoes.com">SHOP TFR</a>
<blockquote>
 *Digital Collectibles are a member benefit of The Formation, TFR’s community. <a href="https://tfrshoes.com/pages/the-formation">It’s free to join The Formation</a>, plus receive a limited edition digital collectible as a special welcome gift for new members.
</blockquote>

Each pair of TFR shoes is uniquely authenticated with a digital collectable.

Ever Received One-Of-A-Kind Artwork With Your Shoes? Start Here.

<h6 dir="ltr" data-mce-fragment="1">What the early Olympic games have to do with our Helene ballet flat</h6>
Our version of a ballet flat gets its name from Hélène de Pourtalès, a pioneer for women in sports and an Olympic champion. As one of the first women to compete in the Olympic games, Hélène paved the way for today’s greats: Katie, Simone, Sha’Carri, Diana, Ilona and so many others.
It’s no secret that we endorse women’s empowerment and equality here at TFR, which means we were, obviously, glued to our televisions for much of July and August watching the Summer Olympics in Paris. For the first time in Olympic history, these 2024 games had an equal number of men and women competing. But it was the women who shone in these games, bringing home more than half of the medals for powerhouses like Team USA, China and Australia, and breaking many records along the way. 
It took a long time to get to gender parity. The first modern Olympics, held in Athens in 1896, had 241 athletes. And they were all males. That same year, it was announced that women would be allowed to compete in the next games to be held in Paris in 1900. There, women were allowed to compete in no more than five disciplines: golf, tennis, sailing, croquet, and equestrianism. Unsurprisingly, this was not welcomed news. But it opened the door for the first 20 women to compete in an Olympic games, including Hélène de Pourtalès.
Hélène’s sport was sailing, an interest ignited by her father when she was a child. She also had great female mentors in the sport, including Baroness Julie von Rothschild, whose passion and competitive spirit earned her the title of “fastest yachting lady” of her day. Hélène married Hermann de Pourtalès, a fellow yachtsman who shared her passion for sailing. They competed together in multiple regattas, eventually qualifying for the 1900 Olympics where they won two medals for Switzerland––a gold and silver––and Hélène became the first female Olympic Gold medalist on May 22, 1900, at the age of 32. 
Hélène's fame after the 1900 Games was short-lived, not least due to the prevailing negative sentiment among the press and rest of society about women in sport. She spent the rest of her life in anonymity. Hélène's passion, competitive spirit, and fearlessness in a place where she wasn’t fully welcome are an inspiration for the women of TFR.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/TFRPRODUCT9.25.202401971_480x480.jpg?v=1728567414" alt="">
SHOP THE HELENE BALLET FLAT

What the early Olympic games have to do with our Helene Ballet Flat

Sport Meets Sophistication: Introducing Helene

<h6>One of the most important parts of our body––our feet––are often overlooked during pregnancy and the postpartum period. Here’s how you can better support your body (and your little one, too).</h6>
 To everyone on the outside, it’s obvious the way a body evolves during pregnancy. This transformative journey affects nearly every part of a woman’s anatomy, right down to her feet. Changes can be temporary or long-lasting, subtle or dramatic, and understanding them is crucial for maintaining comfort and mobility during and after pregnancy. Here are some common changes that occur in women’s feet during pregnancy, and best of all, how to support and care for this all-important body part.
WHAT HAPPENS TO FEET DURING PREGNANCY
Swelling (Edema): Many women experience swelling in their feet and ankles, particularly in the later stages of pregnancy. This occurs due to the body retaining more fluids and the growing uterus putting pressure on veins, thus reducing blood circulation.
How to Support: Elevating the feet whenever possible, staying hydrated, and avoiding long periods of standing or sitting can help reduce swelling. Compression stockings can also be beneficial. For soothing, end-of-day relief, take a bath with Epsom salt soaks (½ cup per quart of water) with a few drops of lavender oil.
Increased Foot Size: It’s not uncommon for a woman’s feet to grow by a half size or more during pregnancy. This change can be due to the loosening of ligaments caused by the hormone relaxin, which prepares the body for childbirth. It also affects the feet.
How to Support: Investing in well-fitting, supportive shoes is essential. Women may need to purchase a larger size or opt for footwear with soft leather or stretchy material to accommodate their changing foot size.
Flattening of the Arches: The extra weight gained during pregnancy can cause the arches of the feet to flatten, a condition known as overpronation. This can lead to foot pain, particularly in the heel and arch areas.
How to Support: Wearing shoes with good arch support, using orthotic inserts, and performing foot-strengthening exercises can help manage this issue. Custom orthotics may be necessary in some cases.
Increased Foot Pain: Foot pain, including heel pain from plantar fasciitis, can develop or worsen during pregnancy. The added weight and pressure on the feet, combined with hormonal changes and your biomechanics can contribute to this discomfort.
How to Support: Gentle calf stretching exercises, regular foot massages, and wearing cushioned shoes and orthotics can alleviate some of the pain. Ice packs and rest are also effective in managing discomfort.
Varicose Veins: Pregnant women are more prone to developing varicose veins in their legs and feet due to increased blood volume and pressure on the veins. This can cause discomfort and visible changes.
How to Support: Wearing compression stockings, elevating the feet, and avoiding prolonged standing can help reduce the risk and severity of varicose veins. Regular exercise can also improve circulation.
MY FEET WILL GO BACK TO NORMAL, RIGHT? MAYBE NOT. 
After childbirth, some of the changes that occurred during pregnancy may persist, while others gradually return to pre-pregnancy conditions. Some women find that their feet remain permanently larger or that their arches do not fully recover, leading to a new shoe size and shape of the foot. Foot pain, especially in the arch and heel, may continue after pregnancy. Wearing supportive footwear and using orthotic devices can help manage ongoing discomfort. While opting into different footwear or larger sizes may be a minor inconvenience, it’s worth the effort. Our feet are our foundation, and their health has a domino effect on the rest of our body.
HOW YOU CAN SUPPORT POSTPARTUM FOOT HEALTH AFTER THE BABY IS BORN 
Gradually Return to Pre-Pregnancy Activities: After childbirth, it’s important to ease back into physical activities. Start with low-impact exercises like walking, stretching, and gentle yoga poses. As you begin to feel stronger, increase intensity. This will help avoid overstressing the feet.
Continue Wearing Supportive Footwear: Even after pregnancy, wearing shoes with good arch support and cushioning is important, especially if your foot size has changed or if you experience flattening of the arches.
Foot Exercises: Strengthening and stretching exercises can help restore foot function and alleviate pain. Focus on exercises that target the arches, toes, and ankles: Tracing the alphabet (capital letters) with your foot or trying to pick up marbles with your toes and dropping them into a cup. This helps strengthen the small, intrinsic muscles of the feet which aid in balance and stability. 
Monitor Foot Health: Pay attention to any persistent foot issues, such as pain, swelling, or varicose veins. If problems persist, consult a healthcare professional or podiatrist for further diagnosis and treatment.
BE PROACTIVE TO AVOID PAIN
Pregnancy marks the start of feeling as though everything is out of our control––including the size, shape, and comfort of our feet. But by taking proactive measures, women can mitigate the impact of these changes and continue to enjoy healthy, pain-free feet long after pregnancy. (And luxury shoes, too.)

One of the most important parts of our body––our feet––are often overlooked during pregnancy and the postpartum period. Here’s how you can better support your body (and your little one, too).

Babies Change Everything: The Impact of Pregnancy on Women's Feet

<h6 data-mce-fragment="1">Don’t exacerbate foot-related issues with the wrong shoes. Dr. Terri, TFR's podiatrist, weighs in on where to start. </h6>
If someone says “bunion-friendly footwear” and your mind goes straight to the beige Dr. Scholl’s of yore, you’re not alone. Unfortunately, many of us don’t have particularly high sartorial standards for shoes that offer support and style. Bunions and hammertoes, both technically classified as deformities, can be a challenge when it comes to finding the right shoes to not only provide comfort but also support feet properly. Wearing the wrong footwear can be more detrimental than you might imagine. It can make these foot conditions worse, leading to pain, discomfort, and even worsening the deformities.
Thankfully, brands like TFR are evolving those comfort standards in footwear, but overall, the industry has a ways to go. Here are a few things you can look for in your next pair of shoes to avoid further foot discomfort.
STRUCTURAL DETAILS TO LOOK FOR WHEN CHOOSING SHOES FOR BUNIONS AND HAMMERTOES
Toe Box Width &amp; Depth: Look for shoes with a wide and deep toe box. This is essential to prevent pressure on your bunion or the tops of hammertoes. A spacious toe box allows your toes to spread naturally and prevents rubbing, which can aggravate these conditions. Avoid shoes with pointed or narrow toe boxes, as they can crowd your toes and increase discomfort.
Soft, Flexible Upper: Shoes made from soft materials like leather, suede, or stretchy fabric are ideal because they can form to the shape of your foot, reducing friction and pressure on bony areas. Avoid stiff materials like hard leather or synthetic fabrics that do not give enough flexibility, especially around the toe area.
A Low, Stable Heel: A heel height of less than 1.5 inches to a maximum of 2 inches is recommended. High heels place excess pressure on the ball of the foot, which can worsen bunion pain and contribute to the development of hammertoes. Look for shoes with a stable base, preferably square, which provides better overall support, as a skinny heel can lead to foot imbalance and further strain on your toes.
Supportive Insoles &amp; Cushioning: Shoes with built-in arch support or ability to accommodate orthotic insoles can help redistribute pressure on your feet, relieving strain on the bunion area and the affected hammertoes.Look for shoes with cushioned insoles that provide ample shock absorption to minimize the impact on the front of your foot.
Adjustability: Adjustable closures like laces, Velcro straps, or buckles can help accommodate swelling or changes in foot shape throughout the day. These closures also allow for a customizable fit, which can reduce pressure on specific parts of the foot.
Rocker Sole Technology: Shoes with a rocker bottom sole can be particularly beneficial for people with bunions or hammertoes. The curved sole helps to shift the weight away from the forefoot, reducing pressure on the toes and bunion area. However, these shoes may take some time to get used to, so start with short wear periods before gradually increasing use.
Breathability: Foot conditions like bunions and hammertoes are often accompanied by swelling and inflammation, so choosing shoes made from breathable materials is essential to keep your feet cool and comfortable. Shoes with moisture-wicking linings or mesh uppers can help reduce sweat and prevent irritation.
THE BEST TYPES OF SHOES TO ALLEVIATE FOOT PAIN
Athletic Shoes: Unsurprisingly, athletic shoes typically offer a combination of wide toe boxes, cushioning, rocker sole technology, and arch support. Look for running or walking shoes that have removable insoles, which allow you to insert custom orthotics if needed.
Casual Flats: Flats with low heels, soft uppers, and wide toe boxes can be great for daily wear. Opt for versions with cushioned footbeds and flexible materials that provide both comfort and style.
Orthopedic Shoes: Specifically designed for foot conditions like bunions and hammertoes, orthopedic shoes usually feature extra depth, width, and removable insoles, allowing you to insert custom orthotics. They are typically not fashion-forward, so most reserve them for a time when nothing else will do.
Sandals with Adjustable Straps: When it comes to summer wear, sandals with adjustable straps are a good choice. Look for models with multiple points of adjustment (across the forefoot, midfoot, and ankle) good arch support and soft footbeds to accommodate your foot shape without adding pressure to the bunions or toes.
Dress Shoes: Finding dress shoes that work with bunions and hammertoes can be challenging, but it's not impossible. Look for low-heeled styles with round or square toe boxes, made from soft materials. Avoid stilettos and other high-heeled shoes.
PODIATRIST-APPROVED TIPS FOR TRYING ON SHOES
1. Shop later in the day. Feet tend to swell throughout the day, so it's best to try on shoes in the afternoon or evening when your feet are at their largest.
2. Measure both feet. Sometimes one foot can be slightly larger than the other. Always fit your shoes to the larger foot.
3. Walk around. Walk around the store or at home (if buying online) to see how the shoes feel. There should be enough space to wiggle your toes, and the shoes should not press uncomfortably on your bunion or hammertoe.
THE RIGHT SHOES DO MORE THAN LOOK GREAT, THEY SUPPORT YOUR OVERALL PHYSICAL HEALTH
Choosing the right footwear when you have bunions or hammertoes can greatly impact your comfort and foot health. Prioritize shoes that offer ample space, cushioning, support, and adjustability to accommodate your unique foot structure. The right pair of shoes can prevent further complications and help alleviate the pain associated with these common foot conditions––and the perfect pair of shoes will do that and look great, too.

Don’t exacerbate foot-related issues with the wrong shoes. Dr. Terri, TFR's podiatrist, weighs in on where to start.

How to Choose the Right Footwear for Common Foot Deformities

<h5 data-mce-fragment="1">A brief history of women’s shoes and how we, including you, are changing the future of footwear.</h5>
 
We’ve come a long way since the early days of high heels––and yet, not far enough. When we set out to make the world’s most stylish, supportive, and comfortable luxury shoe, we had very specific ideas of how to achieve that. First, we committed to give equal priority to form and function, and to never choose one over the other. Secondly, we promised to have an endless curiosity to always do better. That’s why we want you, the community, to be part of the design process. With your insight, we’re unstoppable. But before we go there, here’s a brief look into how we got here.
Designed by Women for Women
The design and manufacturing of most women’s shoes are grounded in a long history of, well, men. For centuries, the design and the last (the forms used to make shoes) have been predominantly done by and made for men. Even the majority of cobblers are men. Perhaps this is because heels were originally worn by men. As far back as the 10th century, Persian men wore heeled boots for stability and balance while riding a horse. They eventually made their way to Europe in the 16th century and were worn by men in court as a status symbol. Over the course of the next 200 years, men abandoned high heels for more sensible shoes with a lower heel, better for balance and walking. 
When women began wearing heels in the 17th century, the goal was to hide the foot beneath a long skirt as much as possible. The peeking toe of a pointed shoe suggested a small foot, an appealing marker of daintiness. And now, centuries later, our shoes haven’t materially changed in design or construction. The result? Toes jammed into pointy, narrow toe boxes contributing to foot deformities; shoes with no arch support causing pain throughout our entire lower bodies due to uneven weight distribution; rigid materials and flimsy construction that doesn’t provide support or flexibility. The list goes on. 
There’s a long line of tradition, expertise, and pride in the shoemaking process, which is partially why it hasn’t materially changed. Until now. Women have had enough. We’re demanding form and function in shoe designs. Enough with the ridiculous adage, “beauty is pain.” TFR is developed by women for women because we deserve a shoe that looks good, feels good, and matches our power and potential.
TFR’s Approach to Design
Form and function carry equal weight in our approach to design. The entire design team is grounded in three core principles:
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Optimize Function. We took inspiration from Ferdinand Porsche who said, “If you analyze the function of an object, its form often becomes obvious.” In our case, the object is women’s feet and what’s obvious to us is designing a functional shoe that’s good for our health, instead of causing more harm, which is unfortunately what most shoes do to our feet and body. Our study starts with science, applying the expertise of our board-certified podiatrist to ensure our shoe was built on a foundation of biomechanics and ergonomics. From the selection of materials to the technology and construction techniques, every design element is optimized for movement, performance, and comfort.
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Reduce Form to the Essentials. The key is in the edit, or as Coco Chanel famously said, “Simplicity is the keynote of all true elegance.” Our approach to elegant simplicity starts with the question, “Does this element serve a purpose?” If the answer is “no,” we simplify or eliminate it. That’s why we’re committed to sleek, chic, collectable designs that are timeless, seasonless, and ageless. 
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Continuously Improve. Feedback is a gift. We are eager to receive it and act on the truths we find in those gifts. That means creating forums and channels to build a relationship with you, our customers, and gathering your feedback. Our brand is built on women helping women, so why not apply that to our design process? This inclusive approach helps make us all better.
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Join Us: Welcome to the TFR Atelier
Everyone is welcome inside our design studio. Moreover, we want you to be an active participant in the design process. Perhaps you have feedback on your TFR shoes––something you’d like changed or improved upon in a future iteration? Maybe you love an element so much, you never want it to change?
“Inside the Atelier” is the forum where TFR customers can weigh in on designs. It’s exclusively available through the <a href="https://www.instagram.com/tfr_shoes/">@tfr_shoes</a> Instagram, where we’ll show you how our styles come to life from start to finish. Here you’ll also have the opportunity to answer questions and provide feedback on design elements. Together, we’ll keep innovating and improving on our products. The face of footwear is changing and it starts with you.
 
<a href="https://www.instagram.com/tfr_shoes/" target="_blank">Follow TFR Shoes on Instagram</a> to join us Inside the Atelier

A brief history of women’s shoes and how we, including you, are changing the future of footwear.

Inside the TFR Atelier

<h6>With its vast and diverse terrain, luxury amenities, charming town, and cultural offerings, Park City seamlessly blends adventure and sophistication, making it one of the top ski destinations in America</h6>
Park City, while delightful any time of the year, truly comes alive under a freshly fallen blanket of snow, transforming the historic streets and rooftops into a scene out of a winter postcard.
This snow-covered wonderland, surround by the Wasatch Mountains, is one of the best ski towns in America, and for good reason - it’s charming in every single way. It is the only ski town where you can fly into a major international airport and be on the slopes within an hour, making it one of the most convenient ski destinations.
Utah is famous for its dry, fluffy snow, also known as “The Greatest Snow On Earth”, and over 300 days of sunshine. Enjoy sun-filled powder days on North America’s largest ski resort, Park City Mountain with hundreds of runs catering to all skill levels of skiers and snowboarders. For a more exclusive, luxury skiing experience, head over to Deer Valley Resort. Here you will experience a more refined atmosphere of perfectly groomed slopes, top-notch customer service, less crowds, and luxurious lodges.
While skiing and snowboarding are the main draw in the winter, Park City offers many other outdoor activities such as snowshoeing, cross country skiing, snow tubing, snowmobiling, ice skating and dog sledding. Head over to Midway, less than 30 minutes from Park City, to experience the Ice Castles - a popular destination for families with many Instagrammable moments.
Park City isn’t just a ski resort; it’s a thriving, historic mining town with charm and character. Main Street is lined with boutique shops, art galleries, high-end restaurants, and cozy cafes, creating a unique blend of rustic and upscale experiences. Here are our picks for an incredible time in our home town:
GIRLS WEEKEND
ROMANTIC GETAWAY
FAMILY VACATION
(NOT ALL) BUSINESS TRIP
 
About the author: Kate Benson
<img alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/IMG_4538_480x480.jpg?v=1732026127" style="display: block; margin-left: auto; margin-right: auto;">
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<div style="text-align: center;" data-mce-fragment="1">Kate Benson on Main Street, Park City</div>
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Park City, TFR's home, seamlessly blends adventure and sophistication, making it one of the top ski destinations in America.

Park City Winter Guide

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<h5></h5>
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<h6>How I Created Timeless Form Re-imagined</h6>
 
Hello, TFR community. I’m so thankful you’re here. I’m a designer, a wife, a daughter, a sister and a mom—but mostly, I’m a woman who understands how life-changing it is to feel good in your own shoes. After a 25-year career at a major international airline, I worked my way through the ranks of 90,000 employees to become one of the top female leaders. (Unsurprisingly, there were only about 30 of us—but that’s a story we can dig into together another time.)
Like most women, I juggle different roles everyday from self-care to career to family and community. For me, that has always meant being on my feet all day—and literally running—when I need to.
The Spark for TFR
So how did I make the shift from airplanes to shoes? More importantly, why? 
The idea for TFR came to me in 2020 when many of us transitioned from traditional workplaces to work-from-home environments. Our new workday uniform became yoga pants and sneakers paired with a presentable top and a made-up face for virtual meetings. 
Having grown up in a conservative work environment, my closet was full of suits and high-heeled shoes. When it came time to go back to the office, I dreaded those high heels — the physical pain just simply wasn’t worth it anymore. However, I didn’t want to compromise on fashion or give up beautifully designed and constructed shoes. I needed a shoe that helped me look, feel and be my best. My search for a shoe that combined luxury and comfort didn’t lead me to any existing options. So, I decided to create TFR. The name “TFR” stands for “Timeless Form Reimagined,” which encompasses the pillars of everything we believe in. The timelessness of meticulous Italian handcrafting. Form based on the way feet actually move. And reimagining new possibilities for a brand that lifts all women upward and onward. (It’s also my initials—I’ve literally poured myself into this incredible brand.) A New Journey Shortly after I started to explore TFR, life threw me a curveball: I felt a lump doing a self-exam and was diagnosed with stage 2 breast cancer a few weeks later. I spent the next 6 months going through treatment consisting of multiple surgeries and weeks of radiation therapy. I’d never experienced physical pain like that nor have I felt so completely out of control in my life. Working on shoes became something positive and creative to focus on while my body and mind were battling through hell. A year later, I’m happy to say that I’m cancer-free and have built back my physical and emotional strength. Going through a major life experience like that forced me to deeply reflect on what matters most. So, I decided to make my side project my full-time passion project and retired from the corporate world in a complete reinvention of myself. 
Long Overdue Changes
This journey of creating TFR has been full of learnings about the wearable options women have. Here’s a few crazy aha moments I want to share with you:
First, did you know most women’s shoes are designed by men, with their ideals about what a woman’s foot should look like?
Second, did you know many shoes aren’t actually wear-tested for fit and comfort in the development process?
And third, did you know the crucial aspect of biomechanics is often overlooked in the development process, leading to issues like foot pain, bunions and plantar fasciitis?
Our team includes a fashion designer, a medical podiatrist specializing in women’s foot health, a performance midsole designer, a manufacturing consultant specializing in shoes made in Italy and a personal stylist. This dream team brought both a passion for the product and a representation of the brand.
TFR and You
To me, TFR is about more than just shoes; it's about empowering women to reach for greatness in all aspects of their lives, no matter what form that greatness takes.  I believe we can help each other advance and find our power in a variety of ways, and we are stronger as a collective when women help other women. Our community is here to help and support one another. We believe that the last thing standing in your way should be your shoes. We’re committed to being the bridge between where you need to be and the shoes that take you there. We're here to help women go further, push boundaries, and live without compromise. 
After all, your shoes should match your power and potential, ensuring you look, feel and perform at your best every day.
Don’t stop moving. We’re all behind you. With love and power, Tori (TFR)

Uncovering the inspiration, process, and possibilities behind the most accessible and engaging luxury footwear.

A shoe to love and live in, not just wear

<h5>Ciao, craftsmanship: step inside our world of high-quality everything </h5>
 
Crafted by Italian Hands
The artistry of the Italian shoemaking process thrives on a rich legacy of skill, an unwavering pursuit of quality, and a commitment to delivering footwear that encapsulates both tradition and modern luxury––and we wouldn’t have it any other way. Claudia Ciuti, one-half of the Italian shoe manufacturing team behind TFR, speaks of the distinction, “Made in Italy,” with pride. However, she suggests a more fitting phrase would be "Made by Italians." She believes that the rich history, knowledge, and skill Italian artisans bring to the creation of shoes is something truly unique. “It's in the creativity poured into the design,” Claudia emphasizes. “The intention behind every manufacturing step, the passion in choosing the materials, and the meticulous attention to detail that sets Italian craftsmanship above the rest.”
Claudia and her partner, Roberto Angiolucci, both come from high-profile shoemaking families in the Tuscan region of Italy. Their heritage grants them invaluable insight into a shoe's anatomy––the art of crafting heels, adjusting lasts, shaping patterns, and selecting the finest materials. After years of designing for and managing their own brand collection, they started their footwear consulting business in the U.S., where they collaborate with brands and support them through the design and production process in Italy. 
Engineered with Italian Precision––and Why It Matters
Every detail of TFR is intentional and discerning. Because you are, too. Similarly, the intention behind Italian shoe manufacturing is deliberate and precise. Each shoe is a result of careful planning, incorporating various construction options to deliver the desired qualities, whether that be comfort, versatility, elegance, or a combination of many attributes. 
“As we envisioned crafting TFR shoes,” says Claudia, “we knew that each pair needed to support the wearer in their everyday lives. This allowed us to focus on specific techniques that are known for providing comfort, flexibility, and durability such as Sacchetto, Bologna, and Goodyear Welt constructions.”
Italian artisans don’t just bring skill and knowledge to the process of construction, they bring an unmatched aesthetic and dedicated consideration to their selection of materials. The reason Italian leather is renowned worldwide is because of its exceptional quality and unique characteristics: Not only is it known for its beauty and durability, but its softness and pliability are medically best for your feet. Tanning, which transforms raw hides into a durable material, is what makes Italian leather feel so luxurious, and Italy boasts a long history that spans centuries. Tanneries, the big three global centers residing in the Tuscany, Lombardy, and Campania regions, have perfected traditional methods while also embracing modern techniques. The result: leather that is high-quality, luxurious, and durable.
Embracing Tradition and Innovation
In Italy, shoemaking is traditionally a family business rooted in generations of expertise and heritage. This legacy of familial craftsmanship is reflected in the blending of different generations within the shoe factories and supplier networks: The older generation preserves valuable traditions, techniques, and knowledge; conversely, the younger generation brings a new perspective and excels in technology adoption and application, enabling advancements in shoemaking. “I think when the collaboration between the old generation and new generation happens, magic happens. The collaboration and sharing of capabilities are key to making a better product overall,” said Claudia.
This balance between age-old practices and modern advancements is a hallmark of Italian artistry. Uncoincidentally, the harmony between timeless tradition and innovation is a defining aspect of TFR shoes. That’s why choosing the right suppliers and materials is central to our commitment to excellence. It was important that our local partnerships not only reflect a deep connection to tradition and quality but also dedication to adopting the latest sustainable practices. 
“We chose to work with a small factory that calls the Tuscan region home,” explains Claudia. “We live our life in this area. It’s the air we breathe. So, everybody is extremely sensitive to protecting its condition by prioritizing sustainable practices.” Practices like chrome-free leather production illustrate a commitment to reducing environmental impact and embracing sustainability. 
Making the TFR Shoe
The creative journey of designing a TFR shoe is a meticulously planned process that marries innovation, artistry, and collaboration, and it all starts with an idea on a piece of paper. “I always prefer to sketch the idea freehand first,” says Claudia, “as it allows you to design free of any borders with unrestrained creativity and avoid the constraints of predetermined formats.” The concept then evolves into a comprehensive plan encompassing every crucial element, from construction techniques to heel design and the sole's composition. This stage carefully considers each shoe's distinct requirements––traction, comfort, and even foam placement––tailored to its purpose.
 
<img alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/Copy_of_Open_TR_1_sketch_480x480.png?v=1726577278" style="display: block; margin-left: auto; margin-right: auto;">
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Original KATHARINE loafer sketch by Claudia Ciuti
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Next, this comprehensive vision is translated to the factory. Communication with the right manufacturer is key. It must be someone who understands the goal and desired qualities and has the expertise to match those needs. Once the initial prototype is produced, we refine based on wearer feedback. Prototypes are never perfect from the start; they're meant to be improved. Sometimes it takes multiple iterations to get it right. This stage is not merely about the shoe's appearance but also its tactile experience and fit, a vital aspect for TFR.
During this process, we also focus on the shoe's insole. Its design significantly impacts comfort and performance, and for TFR, those attributes are paramount. This is where the collaboration gets exciting. Designers responsible for different facets of the shoe, including the insole, goes to TFR’s insole designer, who has a background in sneaker design. 
“When I’ve approached a project for a sneaker in the past,” Claudia explains, “it's been primarily from an aesthetic point of view, with a focus on the outer appearance. The focus for TFR was on creating an insole that could seamlessly marry the comfort of a sneaker with the luxurious appearance of an Italian leather shoe. This was a new concept that required us to blend what are typically different shoe making techniques and to take an ‘inside-out’ approach. The iterative process of prototyping, learning from those prototypes, and making necessary modifications allowed us to learn a lot and adapt the shape of the insole to fit seamlessly in the shoe, achieving the desired results without sacrificing quality.”
Finally, we’re ready to choose colors and materials. TFR’s core color palette includes timeless shades that can be worn across seasons and occasions, but we also like to have a little fun, so you can expect some color surprises along the way. Material selections for the outsole (the outermost part of the shoe) include rich nappa leather. And in true Italian fashion, we’ve also incorporated modern materials into our design, using Italian Alcantara fabric to line the insole. Alcantara is a sustainable material that combines aesthetics and performance. With its luxurious appearance and suede-like texture, it provides both a vegan-friendly and durable solution, while also boasting excellent sweat-wicking properties.
Finally, through this carefully orchestrated process, TFR shoes come to life, embodying the fusion of creativity and precision that defines Italian craftsmanship. The result is a pair of shoes that not only reflects timeless elegance but also the heart and soul of Italian shoemaking tradition. Now the rest is up to you.

Ciao, craftsmanship: step inside our world of high-quality everything

Made In Italy: No, We Insist

<h5>Hear from our top-tier board certified podiatrist</h5>
 
Understanding Biomechanics: Form &amp; Function for Healthy Feet
Our feet serve as the foundation of our entire body. Similar to how a house requires a solid and stable foundation to endure the test of time, our feet play a crucial role in supporting our bodies and ensuring we perform at our best. People don’t often think about how our footwear helps us perform in our daily lives. As a podiatric physician specializing in dance medicine and an advocate for prioritizing holistic care of women’s foot health, I believe the shoes we wear play a critical role in reaching our potential each day. Because when we are our healthiest, we feel our best, which empowers us to do our best––whatever that looks like for you. 
The best way to understand why our footwear is so important to our overall health is to understand the concept of foot biomechanics. Simply put, foot biomechanics is the scientific study of how the bones, muscles, and joints in our feet and ankles work together to generate movement. As podiatrists, we receive extensive training in biomechanics because it allows us to analyze how the feet and lower limbs function within the larger musculoskeletal system. By understanding biomechanics, we can identify and address potential problems related to gait abnormalities (imbalances in one’s pattern of walking or running) as well as abnormalities in foot structure. Most importantly, understanding how various forces, motions, and muscle activities that occur within the foot throughout our daily activities impact the rest of the body is essential for maintaining overall physical health and well-being.
What happens to our feet as we age - and what to do about it
When it comes to women's foot health and biomechanics, preventative care is vital, especially since the way our feet function and support us changes as we age. Several factors contribute to these changes, including hormonal shifts, decreased activity levels, and fluctuations in body weight. Women often notice a thinning of the fat pads on the soles of their feet, leading to reduced shock absorption and increased pressure on the bones and joints. Ligaments and tendons in the feet also become less flexible with age, resulting in decreased range of motion and heightened stiffness. However, it's possible to alleviate these conditions by proactively caring for our feet before problems arise.
One of the most important things women can do to prevent potential foot health problems in the future is to be educated about proper footwear. Once you understand how the different elements of a shoe’s design can impact your overall health, you can choose designs that are best for you. When it comes to the form of TFR shoes, foot biomechanics were top of mind at every step of the design process. To ensure that a shoe provides the necessary support, functionality, and comfort, several critical design factors should be considered:
Toe Box Width: One of the most common complaints among my patients is that shoes are often too narrow in the toe area. When your toes don’t have enough room, you run the risk of developing a neuroma, often referred to as a  “pinched nerve” in the foot. A wider toe box reduces the risk of neuromas, blisters, and corns. It's particularly crucial when considering how our feet tend to swell throughout the day.
A shoe that has the functionality to expand over time can significantly reduce the pain and pressure experienced in the front of the foot when the shoe is too tight.
Heel Height: Perhaps the most apparent design element that has the potential to impact both comfort and stability is the height of the heel. The higher the heel, the less weight-bearing surface area there is for your body, and the more likely your body weight will shift forward. Not only does this increase pressure on the balls of the feet, but it can lead to general discomfort, fatigue, and pain in the feet, calves, and lower back. Lower heels distribute weight more evenly across the foot, reducing strain and enabling you to move more comfortably. The heel of the foot also tends to slip out of the heel of the shoe, creating a risk of injury.
A shoe with a slip-resistant heel and outsoles with traction-enhancing technology minimizes the risk of injuries and aids in shock absorption.
Weight Distribution &amp; Foot Support: The lack of the necessary weight distribution and support in a shoe can lead to various common injuries. Whether you’re walking, running, or standing, shoes with well-designed weight distribution help keep the body stable and aligned, and reduce the risk of instability-related injuries like ankle sprains. When your foot isn’t properly supported, your body tends to overcompensate, leading to overuse injuries such as shin splints, patellofemoral pain syndrome (also known as runner’s knee), iliotibial band (IT band) syndrome, or hip bursitis. While some of these conditions are associated with exercise or rigorous physical activity, they can also arise from improper alignment and excessive stress on the joints during everyday life.
A shoe that provides well-balanced weight distribution and support prevents improper alignment and excessive stress on the joints that occurs during everyday life. 
 
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Xray of Dr. Terri's patient wear testing the Katharine loafer
 
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Merging Biomechanics with a beautiful aesthetic
I can personally attest to the importance of each of these elements of shoe design. Having been a dancer for most of my life, I am no stranger to foot issues. I was fortunate enough to have a mom who understood how important good shoes were, and she always took me shopping at a specialty shoe store as a kid. At that time, the shoes that provided optimal support for the hours of dancing I did each week had a distinct appearance, setting them apart from the shoes worn by my peers. While they may have looked different, I can confidently say that they saved the health of my feet and contributed to my performance as a dancer.
Today, I do still have a few lingering foot issues that don’t allow me to wear high heels, shoes with narrow toe boxes, or those without significant support – especially since I am on my feet all day. Having said that, I still enjoy wearing a stylish pair of shoes. I look for a pair of shoes that are functional, comfortable, beautiful and made from quality materials.
The TFR shoe design process was incredibly collaborative, and the principles of biomechanics were applied when designing the prototype. The most important part of the process (which is also the part I love the most) was testing them on the feet of my patients. I was intentional about choosing women patients with a variety of needs for their feet, including those with a wider foot type or that had certain foot deformities. They were able to experience the shoes firsthand, wear them around, and share their feedback directly with us. I also took measurements to ensure the fit was right for the foot type. We received great feedback on the fit of the shoes in the testing phase and made small adjustments to the designs as a direct result of that feedback. 
Not to mention, everyone absolutely loved the classic appearance of the shoes and the quality of the Italian leather! Every aspect of the shoe was thoughtfully designed with the end wearer’s performance in mind––from the biomechanics to the beautiful aesthetic.

Hear from our top-tier podiatry consultant.

Bringing Biomechanics Back

<h5 data-mce-fragment="1">Why isn’t footwear designed for… well, feet?</h5>
 
Our feet, the unsung heroes of our daily grind, deserve nothing less than the pinnacle of support and comfort. The innovation behind the <a href="https://tfrshoes.com/pages/tfr-power-sole">proprietary TFR performance sole</a> is grounded in this belief. As a seasoned performance footwear designer, entrepreneur and professor of the world’s first accredited sneaker design minor, crafting the insole for TFR shoes was an exciting challenge! It wasn’t just about fitting the insole within the timeless silhouette;  it was a deliberate effort to integrate modern materials and engineering akin to those used in high-performance athletic footwear. 
Having designed footwear for athletes in the NBA, WBA, NFL and MLB, I deeply understand the essential attributes they require to perform at their best while ensuring comfort. I often use the analogy of designing a Ferrari: if you can design a high-performance, luxury vehicle, you can certainly design a reliable everyday car like a Honda. Our goal for the TFR insole was to create a high-performance “Ferrari” insole for your foot. Designing such a product requires meticulous attention to detail, focusing on millimeter precision and a thorough understanding of a woman’s foot. 
My approach to the design of performance footwear is based on a simple formula – one that I teach to my students at the Savannah College of Art &amp; Design (SCAD). It boils down to understanding “the who,” “the what” and “the why,” which ultimately leads you to “the how.”
Biomechanical Expertise and Women's Foot Health - the "Who"
The TFR design philosophy revolves around optimizing movement, performance and comfort. We recognize the unique characteristics of women’s feet and that the shoes you wear throughout the day are vital in empowering you to reach your greatest potential. That’s why every aspect of the insole was designed with you in mind, ensuring you both feel and perform your best. Integral to the TFR insole innovation is the invaluable expertise and partnership of TFR Podiatrist Consultant Dr. Terri Ronna, DPM, a seasoned podiatric physician with a profound understanding of women’s foot health. Dr. Terri’s wealth of experience and years of data on women’s feet with variables like gait (a person’s walking style), arch height and age formed the bedrock of our design process. Using those insights into biomechanics, we could delve into the unique demands of women’s foot health, ensuring that the custom insole not only performs but nurtures the health of its wearer.
Meticulous Engineering to Enhance Performance - the "What"
The engineering of the TFR insole involved a meticulous focus on key design elements crucial for both comfort and performance, ensuring precision in every detail without compromising the elegant silhouette of the shoe. In the world of footwear, the marriage of form and function shouldn’t be exclusive to athletic shoes!
Metatarsal Support and Cushioning: Your metatarsals, the long bones in the forefoot of your feet, form the framework supporting your arches, making their support crucial to alleviating stress and impact on your feet during daily activities. We designed the metatarsal pad so you can feel the support and cushioning when you step into the shoe without experiencing crowding. Additionally, a unique wave pattern is embedded in the pad to offer traction and prevent your foot from sliding inside the shoe.
Arch Support: Recognizing the biomechanical significance of arch support, we designed the insole to ensure proper alignment, reduce stress on joints and mitigate the risk of overuse injuries. We strategically elevated dimensions throughout the foot arch to effectively redistribute weight and pressure, enhancing shock absorption.
Extra Rear Heel and Security Comfort: We know a significant pain point for women’s shoes is the stability and security of the calcaneus (heel bone), especially during activities involving movement or extended periods of standing. The deep and sculpted heel lip alleviates discomfort, provides ultimate containment and helps avoid pronation or supination.
Heel Crash Pad: The crash pads within the insole add a layer of comfort and cushioning, reducing heel impact loads and supporting the heel bone for stability during daily activities. The crash pad complements the rear heel lip, as the horseshoe shape created by both elements helps cradle the heel bone to limit movement in the rear foot while wearing the shoe.
Flex Zones: The debossed areas of the insole, the flex zones, are intentionally designed and placed within the forefoot of the insole to enhance flexibility and reduce stress on the foot. Think of it like trying to bend a stiff piece of cardboard – it would be rigid. But if you make cuts in the cardboard, it becomes more flexible. Similarly, the flex zones assist the natural flexing of the foot during movement.
 
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Early stage design sketch of the TFR Power Sole
 
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Designed With You In Mind At Every Step - the "Why"
The emphasis on forward design – using data to understand and anticipate your needs, diving deep into the finite details, and leveraging modern technology in design and manufacturing – is what, in my opinion, sets TFR performance insole apart from the rest. The unique perspective and access to data that Dr. Terri brought to the collaboration, coupled with my over 13 years of experience and understanding of the nuances of manufacturing design of performance footwear, has allowed us to create a shoe that transcends mere aesthetics. In the intricate world of footwear design, precision is paramount, and attention to detail, down to the 10th of a millimeter, will make all the difference in your comfort and performance throughout the day.
Innovation, Collaboration and Iteration - the "How"
Using the valuable insights from Dr. Terri’s data analysis and Rhinoceros (“Rhino”), a 3D design software, I created a 3D last–an anatomical copy of the foot–to guide the design process. I then sketched multiple iterations of the insole, adjusting the dimensions of each of the key design elements until the first version of the prototype was ready to be modeled in Rhino and sent to the factory in Italy for manufacturing.
To produce the insole, we partnered with Miami SRL, a leading insole manufacturer based in Morrovalle, Italy, renowned for their injection and thermoforming technologies expertise. Collaborating with the factory, we experimented with foam options, durometers and placements, transitioning from digital to physical prototypes. We ultimately chose to manufacture the TFR insole using thermoforming technology, which allowed us to create an organic shape with precise arch support and varying degrees of density throughout the insole to provide extra support and cushioning where necessary. Real-world testing on Dr. Terri’s patients provided crucial feedback for fine-tuning the final design and foam placements for optimal comfort and fit. 
The entire insole was crafted from a proprietary, high-density compression molded EVA foam, a lightweight and flexible material known for its superior cushioning properties, impact resistance and durability. We’ve chosen a specially treated Italian Alcantara top liner to enhance the luxurious feel inside the shoe. This sustainable, suede-like material provides a premium touch and features sweat-wicking and antimicrobial properties. 
These iterative steps and collaborative efforts from the TFR team of experts in design, manufacturing and foot health were instrumental in achieving the perfect insole design. However, it was the invaluable real-world feedback from women that truly guided our refinements, ensuring the final product met the highest standard of comfort and performance.

Why isn’t footwear designed for… well, feet?

From Our Performance Sole to Yours

<h5>Our membership community is off to a running start</h5>
 
The vision for TFR extends far beyond reinventing luxury footwear; it’s about reimagining how we can cultivate a vibrant community where women can freely exchange ideas, spark meaningful conversations and mutually support each other. When you become part of The Formation, you’re stepping into a network of inquisitive, high-achieving and thought-provoking women, all with the shared goal of achieving greatness in every facet of life. 
To us, community isn’t just a word; it’s the driving force behind our mission. It’s based on the simple yet profound idea: women helping women blow past their potential. That’s what The Formation is all about. In a world that moves at lightning speed, we often don’t have the luxury of time to seek assistance or guidance, and sometimes, we hesitate to ask for help.  Our goal is to create a nurturing environment within our community where practical solutions to everyday challenges are readily available. We believe in the power of shared knowledge, recognizing that someone has usually “been there, done that.” So, why not make it easier to access the wisdom and experiences of others? We aim to provide content that not only removes friction and simplifies your life but also fosters connection and support among women from all walks of life. 
“In this day and age, the modern woman deserves the support of an entire team,” says Tori Forbes-Roberts, founder of TFR. “That’s why it’s important to me that The Formation serves as a resource to support and empower women to achieve their greatness – wherever and however that may be.”
Unlock Your Style Potential with Expert Advice
When you join our community,  you’ll gain exclusive access to a wealth of insights shared by like-minded women, including seasoned personal stylists who bring their expertise to help inspire and refine your style. These personal stylists are here to provide tailored advice on a wide range of fashion-related topics. Whether it’s finding your personal style that complements your body type, selecting the perfect outfit to pair with your shoes for any occasion, or creating a versatile wardrobe that suits your lifestyle, these experts will share invaluable tips, tricks and recommendations to elevate you.
“Your personal style is like your secret weapon,” says Amy Nelson, TFR Creative Director and Founder of personal stylist consultancy Style Design. “Helping women refine, not redefine, how they present themselves to the outside world can be transformational. It’s about bubbling up the confidence that is already there and telling their unique story. With the advice of our network of personal stylists, we aim to cut through the noise and provide styling content that helps you effortlessly pair TFR shoes with looks that are an extension of you. Additionally, you’ll be able to save style boards to your profile and access shoppable links to preferred partners to complete curated looks.”
Join Us Inside the Atelier
Every element of the TFR debut collection, from colors and fabric choices to the accents and performance insole, was intentionally designed with your needs in mind. But our commitment to you doesn’t end there.
As a member of The Formation, you’re invited behind the scenes of our atelier and design process. You’ll get a peek into the creative heart of TFR and have the opportunity to influence design choices that will shape the future of our brand.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/unnamed_480x480.jpg?v=1722007470" alt="">
Tori reviewing TFR prototypes with a group of professional women
“When you listen to your customers to truly connect with them, you never know what you’re going to learn,” says Amy. “By offering exclusive access inside the atelier, we’re inviting our community to share their invaluable ideas and shape future collections. This ensures that we’re not just designing for our customers but with them. Additionally, taking a behind-the-scenes look at the design and production process allows them to witness the commitment to detail and excellence that sets TFR shoes apart.”
Find Inspiration from Leading Women
Step into a community that champions women’s success in every form—a celebration that shines through in our products and community alike. Our styles pay homage to pioneering women, each one named after a trailblazer in her field, embodying the spirit of achievement. Inspired by The Heraean Games, the first recorded athletic competition for women in ancient Greece, the artwork for The Formation’s membership tiers reflects the spirit of these groundbreaking women. Just as these women broke barriers in their time, we draw inspiration from their stories to empower women today.
As a member, you’ll gain access to interviews with influential women performing at the top of their game, representing diverse backgrounds, so you can hear their stories and learn from their experiences.
“In my life, community isn’t just a concept I talk about,” says Tori. “It’s a philosophy I live by every day. My daily text conversations with my best friends from high school and university serve as a haven where we share stories, empathize with one another’s struggles and offer unwavering support. Additionally, I’ve consistently sought out connections with women with diverse life experiences.  Whether building relationships with colleagues or connecting with fellow moms in the neighborhood, I’ve always believed in surrounding myself with individuals I can learn from.” 
Experience The Formation
The content that fuels The Formation’s vibrant community is easily accessible to all and can be found on <a href="http://theformation.tfrshoes.com">theformation.tfrshoes.com</a>.
To unlock The Formation's full potential, simply create an account and log in to the site. Once logged in, you’ll have access to exclusive member benefits, including early access to product drops and TFR in-person events, free returns and exchanges, enhanced customer service, personalized style boards and collectible digital artwork. 
Don’t miss a step. Follow TFR Shoes on social to join the conversation, keep up with the latest stories, styling tips and events, and to vote on designs you want to see next. 
<a href="https://www.instagram.com/tfr_shoes" title="TFR Shoes Instagram" target="_blank">Instagram</a>  |  <a href="https://www.linkedin.com/company/tfr-shoes" target="_blank">LinkedIn</a>  |  <a href="https://www.facebook.com/tfrshoes" title="TFR Shoes Facebook" target="_blank">Facebook</a>  |  <a href="https://www.pinterest.com/TFR_Shoes/" target="_blank">Pinterest</a>
The best part? Access to The Formation is yours to enjoy, completely free, as our way of supporting you and your pursuit of greatness.
<a href="https://tfrshoes.com/pages/the-formation" title="Join The Formation">JOIN NOW</a>

When you become part of The Formation, you’re stepping into a network of inquisitive, high-achieving and thought-provoking women, all with the shared goal of achieving greatness in every facet of life.

Have You Heard About The Formation?

November 2023
Ciao from the hills of Tuscany! We're on a road trip from Rome to Florence, taking the scenic route through Tuscany, up the coast to Pisa and finally east to Florence where our factory is located.
Driving around Italy is easy and the best way to see the countryside at your own pace, allowing for stops in small towns like this one to get a glimpse (and a taste!) of local culture.
Speaking of taste, November is a great time to visit Tuscany as its white truffle season! We had the most wonderful pasta dish abundant with shaved 'tartufo bianco' at <a href="https://www.lalanternapulica.it/" target="_blank">Ristorante La Laterna</a> in Montelupo Fiorentino. What a treat.
Con amore e potere,
- Tori &amp; Anton
 
Photograph: Parco Torre di Lavello in Tuscania, Italy.

Tuscania, Italy

<h6></h6>
<h6>The inspiration behind the shoe that started it all.</h6>
<h6></h6>
Our inaugural loafer, the Katharine, gets its name from trailblazer and Washington Post luminary, Katharine Graham. Though Miss Graham was born into The Washington Post––her financier father having purchased it in 1933––it was under Katharine’s leadership that the face of journalism was forever changed.
Katharine was led to her position at the helm of The Washington Post when her husband, president and former publisher of The Washington Post, Phillip Graham, committed suicide. But it was not a seamless transition. In the 1970s, women in journalism, let alone positions of authority, were uncommon. While we celebrate Katharine’s headstrong leadership today, it took her years to find her voice in a male-dominated industry. 
Though she was one of the first female CEOs of a Fortune 500 company, as well as one of the first female publishers, it was Graham’s decision to publish the Pentagon Papers, effectively exposing the Watergate scandal and eventually leading to the resignation of Richard Nixon, that helped solidify the magnitude of her cultural contribution. What binds Katharine to the women who inspire TFR, however, is her determination, grace, and conviction.
The Katharine loafer is imbued with elegance and versatility, a nod to the woman who forever altered journalism, paving the way for female CEOs, publishers, and writers. You could say we’ve got big shoes to fill.
<img data-mce-fragment="1" style="display: block; margin-left: auto; margin-right: auto;" alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/TFRPRODUCT9.25.202401741_480x480.jpg?v=1728565192" data-mce-src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/TFRPRODUCT9.25.202401741_480x480.jpg?v=1728565192">
 SHOP KATHARINE

The inspiration behind the shoe that started it all

Why Katharine, and Who Is She?

<img style="display: block; margin-left: auto; margin-right: auto;" alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/BLACK_LOAFER_OUTFIT_480x480.jpg?v=1713625616">
 
<div style="text-align: center;">coat | black short-sleeve tee | cropped pant | handbag | jewelry</div>
<div style="text-align: center;">Katharine 20 Loafer in Nero Black</div>

KATHARINE 20 loafers styled for an elevated and modern business casual look

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