November 2023
Ciao from the hills of Tuscany! We're on a road trip from Rome to Florence, taking the scenic route through Tuscany, up the coast to Pisa and finally east to Florence where our factory is located.
Driving around Italy is easy and the best way to see the countryside at your own pace, allowing for stops in small towns like this one to get a glimpse (and a taste!) of local culture.
Speaking of taste, November is a great time to visit Tuscany as its white truffle season! We had the most wonderful pasta dish abundant with shaved 'tartufo bianco' at <a href="https://www.lalanternapulica.it/" target="_blank">Ristorante La Laterna</a> in Montelupo Fiorentino. What a treat.
Con amore e potere,
- Tori &amp; Anton
 
Photograph: Parco Torre di Lavello in Tuscania, Italy.

Tuscania, Italy

Postcards

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<h6>How I Created Timeless Form Re-imagined</h6>
Hello, TFR community. I’m so thankful you’re here. I’m a designer, a wife, a daughter, a sister and a mom—but mostly, I’m a woman who understands how life-changing it is to feel good in your own shoes. After a 25-year career at a major international airline, I worked my way through the ranks of 90,000 employees to become one of the top female leaders. (Unsurprisingly, there were only about 30 of us—but that’s a story we can dig into together another time.)
Like most women, I juggle different roles everyday from self-care to career to family and community. For me, that has always meant being on my feet all day—and literally running—when I need to.
The Spark for TFR
So how did I make the shift from airplanes to shoes? More importantly, why? 
The idea for TFR came to me in 2020 when many of us transitioned from traditional workplaces to work-from-home environments. Our new workday uniform became yoga pants and sneakers paired with a presentable top and a made-up face for virtual meetings. 
Having grown up in a conservative work environment, my closet was full of suits and high-heeled shoes. When it came time go back to the office, I dreaded those high heels — the physical pain just simply wasn’t worth it anymore. However, I didn’t want to compromise on fashion or give up beautifully designed and constructed shoes. I needed a shoe that helped me look, feel and be my best. My search for a shoe that combined luxury and comfort didn’t lead me to any existing options. So, I decided to create TFR. The name “TFR” stands for “Timeless Form Reimagined,” which encompasses the pillars of everything we believe in. The timelessness of meticulous Italian handcrafting. Form based on the way feet actually move. And reimagining new possibilities for a brand that lifts all women upward and onward. (It’s also my initials—I’ve literally poured myself into this incredible brand.) A New Journey Shortly after I started to explore TFR, life threw me a curveball: I felt a lump doing a self-exam and was diagnosed with stage 2 breast cancer a few weeks later. I spent the next 6 months going through treatment consisting of multiple surgeries and weeks of radiation therapy. I’d never experienced physical pain like that nor have I felt so completely out of control in my life. Working on shoes became something positive and creative to focus on while my body and mind were battling through hell. A year later, I’m happy to say that I’m cancer-free and have built back my physical and emotional strength. Going through a major life experience like that forced me to deeply reflect on what matters most. So, I decided to make my side project my full-time passion project and retired from the corporate world in a complete reinvention of myself. 
Long Overdue Changes
This journey of creating TFR has been full of learnings about the wearable options women have. Here’s a few crazy aha moments I want to share with you:
First, did you know most women’s shoes are designed by men, with their ideals about what a woman’s foot should look like?
Second, did you know many shoes aren’t actually wear-tested for fit and comfort in the development process?
And third, did you know the crucial aspect of biomechanics is often overlooked in the development process, leading to issues like foot pain, bunions and plantar fasciitis?
Our team includes a fashion designer, a medical podiatrist specializing in women’s foot health, a performance midsole designer, a manufacturing consultant specializing in shoes made in Italy and a personal stylist. This dream team brought both a passion for the product and a representation of the brand.
TFR and You
To me, TFR is about more than just shoes; it's about empowering women to reach for greatness in all aspects of their lives, no matter what form that greatness takes.  I believe we can help each other advance and find our power in a variety of ways, and we are stronger as a collective when women help other women. Our community is here to help and support one another. We believe that the last thing standing in your way should be your shoes. We’re committed to being the bridge between where you need to be and the shoes that take you there. We're here to help women go further, push boundaries, and live without compromise. 
After all, your shoes should match your power and potential, ensuring you look, feel and perform at your best every day.
Don’t stop moving. We’re all behind you. With love and power, Tori (TFR)

Uncovering the inspiration, process, and possibilities behind the most accessible and engaging luxury footwear.

A shoe to love and live in, not just wear

<h5>Ciao, craftsmanship: step inside our world of high-quality everything </h5>
 
Crafted by Italian Hands
The artistry of the Italian shoemaking process thrives on a rich legacy of skill, an unwavering pursuit of quality, and a commitment to delivering footwear that encapsulates both tradition and modern luxury––and we wouldn’t have it any other way. Claudia Ciuti, one-half of the Italian shoe manufacturing team behind TFR, speaks of the distinction, “Made in Italy,” with pride. However, she suggests a more fitting phrase would be "Made by Italians." She believes that the rich history, knowledge, and skill Italian artisans bring to the creation of shoes is something truly unique. “It's in the creativity poured into the design,” Claudia emphasizes. “The intention behind every manufacturing step, the passion in choosing the materials, and the meticulous attention to detail that sets Italian craftsmanship above the rest.”
Claudia and her partner, Roberto Angiolucci, both come from high-profile shoemaking families in the Tuscan region of Italy. Their heritage grants them invaluable insight into a shoe's anatomy––the art of crafting heels, adjusting lasts, shaping patterns, and selecting the finest materials. After years of designing for and managing their own brand collection, they started their footwear consulting business in the U.S., where they collaborate with brands and support them through the design and production process in Italy. 
Engineered with Italian Precision––and Why It Matters
Every detail of TFR is intentional and discerning. Because you are, too. Similarly, the intention behind Italian shoe manufacturing is deliberate and precise. Each shoe is a result of careful planning, incorporating various construction options to deliver the desired qualities, whether that be comfort, versatility, elegance, or a combination of many attributes. 
“As we envisioned crafting TFR shoes,” says Claudia, “we knew that each pair needed to support the wearer in their everyday lives. This allowed us to focus on specific techniques that are known for providing comfort, flexibility, and durability such as Sacchetto, Bologna, and Goodyear Welt constructions.”
Italian artisans don’t just bring skill and knowledge to the process of construction, they bring an unmatched aesthetic and dedicated consideration to their selection of materials. The reason Italian leather is renowned worldwide is because of its exceptional quality and unique characteristics: Not only is it known for its beauty and durability, but its softness and pliability are medically best for your feet. Tanning, which transforms raw hides into a durable material, is what makes Italian leather feel so luxurious, and Italy boasts a long history that spans centuries. Tanneries, the big three global centers residing in the Tuscany, Lombardy, and Campania regions, have perfected traditional methods while also embracing modern techniques. The result: leather that is high-quality, luxurious, and durable.
Embracing Tradition and Innovation
In Italy, shoemaking is traditionally a family business rooted in generations of expertise and heritage. This legacy of familial craftsmanship is reflected in the blending of different generations within the shoe factories and supplier networks: The older generation preserves valuable traditions, techniques, and knowledge; conversely, the younger generation brings a new perspective and excels in technology adoption and application, enabling advancements in shoemaking. “I think when the collaboration between the old generation and new generation happens, magic happens. The collaboration and sharing of capabilities are key to making a better product overall,” said Claudia.
This balance between age-old practices and modern advancements is a hallmark of Italian artistry. Uncoincidentally, the harmony between timeless tradition and innovation is a defining aspect of TFR shoes. That’s why choosing the right suppliers and materials is central to our commitment to excellence. It was important that our local partnerships not only reflect a deep connection to tradition and quality but also dedication to adopting the latest sustainable practices. 
“We chose to work with a small factory that calls the Tuscan region home,” explains Claudia. “We live our life in this area. It’s the air we breathe. So, everybody is extremely sensitive to protecting its condition by prioritizing sustainable practices.” Practices like chrome-free leather production illustrate a commitment to reducing environmental impact and embracing sustainability. 
Making the TFR Shoe
The creative journey of designing a TFR shoe is a meticulously planned process that marries innovation, artistry, and collaboration, and it all starts with an idea on a piece of paper. “I always prefer to sketch the idea freehand first,” says Claudia, “as it allows you to design free of any borders with unrestrained creativity and avoid the constraints of predetermined formats.” The concept then evolves into a comprehensive plan encompassing every crucial element, from construction techniques to heel design and the sole's composition. This stage carefully considers each shoe's distinct requirements––traction, comfort, and even foam placement––tailored to its purpose.
 
<img alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/Copy_of_Open_TR_1_sketch_480x480.png?v=1726577278" style="display: block; margin-left: auto; margin-right: auto;">
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Original KATHARINE loafer sketch by Claudia Ciuti
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Next, this comprehensive vision is translated to the factory. Communication with the right manufacturer is key. It must be someone who understands the goal and desired qualities and has the expertise to match those needs. Once the initial prototype is produced, we refine based on wearer feedback. Prototypes are never perfect from the start; they're meant to be improved. Sometimes it takes multiple iterations to get it right. This stage is not merely about the shoe's appearance but also its tactile experience and fit, a vital aspect for TFR.
During this process, we also focus on the shoe's insole. Its design significantly impacts comfort and performance, and for TFR, those attributes are paramount. This is where the collaboration gets exciting. Designers responsible for different facets of the shoe, including the insole, goes to TFR’s insole designer, who has a background in sneaker design. 
“When I’ve approached a project for a sneaker in the past,” Claudia explains, “it's been primarily from an aesthetic point of view, with a focus on the outer appearance. The focus for TFR was on creating an insole that could seamlessly marry the comfort of a sneaker with the luxurious appearance of an Italian leather shoe. This was a new concept that required us to blend what are typically different shoe making techniques and to take an ‘inside-out’ approach. The iterative process of prototyping, learning from those prototypes, and making necessary modifications allowed us to learn a lot and adapt the shape of the insole to fit seamlessly in the shoe, achieving the desired results without sacrificing quality.”
Finally, we’re ready to choose colors and materials. TFR’s core color palette includes timeless shades that can be worn across seasons and occasions, but we also like to have a little fun, so you can expect some color surprises along the way. Material selections for the outsole (the outermost part of the shoe) include rich nappa leather. And in true Italian fashion, we’ve also incorporated modern materials into our design, using Italian Alcantara fabric to line the insole. Alcantara is a sustainable material that combines aesthetics and performance. With its luxurious appearance and suede-like texture, it provides both a vegan-friendly and durable solution, while also boasting excellent sweat-wicking properties.
Finally, through this carefully orchestrated process, TFR shoes come to life, embodying the fusion of creativity and precision that defines Italian craftsmanship. The result is a pair of shoes that not only reflects timeless elegance but also the heart and soul of Italian shoemaking tradition. Now the rest is up to you.

Ciao, craftsmanship: step inside our world of high-quality everything

Made In Italy: No, We Insist

<h5>Hear from our top-tier board certified podiatrist</h5>
 
Understanding Biomechanics: Form &amp; Function for Healthy Feet
Our feet serve as the foundation of our entire body. Similar to how a house requires a solid and stable foundation to endure the test of time, our feet play a crucial role in supporting our bodies and ensuring we perform at our best. People don’t often think about how our footwear helps us perform in our daily lives. As a podiatric physician specializing in dance medicine and an advocate for prioritizing holistic care of women’s foot health, I believe the shoes we wear play a critical role in reaching our potential each day. Because when we are our healthiest, we feel our best, which empowers us to do our best––whatever that looks like for you. 
The best way to understand why our footwear is so important to our overall health is to understand the concept of foot biomechanics. Simply put, foot biomechanics is the scientific study of how the bones, muscles, and joints in our feet and ankles work together to generate movement. As podiatrists, we receive extensive training in biomechanics because it allows us to analyze how the feet and lower limbs function within the larger musculoskeletal system. By understanding biomechanics, we can identify and address potential problems related to gait abnormalities (imbalances in one’s pattern of walking or running) as well as abnormalities in foot structure. Most importantly, understanding how various forces, motions, and muscle activities that occur within the foot throughout our daily activities impact the rest of the body is essential for maintaining overall physical health and well-being.
What happens to our feet as we age - and what to do about it
When it comes to women's foot health and biomechanics, preventative care is vital, especially since the way our feet function and support us changes as we age. Several factors contribute to these changes, including hormonal shifts, decreased activity levels, and fluctuations in body weight. Women often notice a thinning of the fat pads on the soles of their feet, leading to reduced shock absorption and increased pressure on the bones and joints. Ligaments and tendons in the feet also become less flexible with age, resulting in decreased range of motion and heightened stiffness. However, it's possible to alleviate these conditions by proactively caring for our feet before problems arise.
One of the most important things women can do to prevent potential foot health problems in the future is to be educated about proper footwear. Once you understand how the different elements of a shoe’s design can impact your overall health, you can choose designs that are best for you. When it comes to the form of TFR shoes, foot biomechanics were top of mind at every step of the design process. To ensure that a shoe provides the necessary support, functionality, and comfort, several critical design factors should be considered:
Toe Box Width: One of the most common complaints among my patients is that shoes are often too narrow in the toe area. When your toes don’t have enough room, you run the risk of developing a neuroma, often referred to as a  “pinched nerve” in the foot. A wider toe box reduces the risk of neuromas, blisters, and corns. It's particularly crucial when considering how our feet tend to swell throughout the day.
A shoe that has the functionality to expand over time can significantly reduce the pain and pressure experienced in the front of the foot when the shoe is too tight.
Heel Height: Perhaps the most apparent design element that has the potential to impact both comfort and stability is the height of the heel. The higher the heel, the less weight-bearing surface area there is for your body, and the more likely your body weight will shift forward. Not only does this increase pressure on the balls of the feet, but it can lead to general discomfort, fatigue, and pain in the feet, calves, and lower back. Lower heels distribute weight more evenly across the foot, reducing strain and enabling you to move more comfortably. The heel of the foot also tends to slip out of the heel of the shoe, creating a risk of injury.
A shoe with a slip-resistant heel and outsoles with traction-enhancing technology minimizes the risk of injuries and aids in shock absorption.
Weight Distribution &amp; Foot Support: The lack of the necessary weight distribution and support in a shoe can lead to various common injuries. Whether you’re walking, running, or standing, shoes with well-designed weight distribution help keep the body stable and aligned, and reduce the risk of instability-related injuries like ankle sprains. When your foot isn’t properly supported, your body tends to overcompensate, leading to overuse injuries such as shin splints, patellofemoral pain syndrome (also known as runner’s knee), iliotibial band (IT band) syndrome, or hip bursitis. While some of these conditions are associated with exercise or rigorous physical activity, they can also arise from improper alignment and excessive stress on the joints during everyday life.
A shoe that provides well-balanced weight distribution and support prevents improper alignment and excessive stress on the joints that occurs during everyday life. 
 
<img alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/IMG_0590_480x480.jpg?v=1726590111" style="display: block; margin-left: auto; margin-right: auto;">
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Xray of Dr. Terri's patient wear testing the Katharine loafer
 
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Merging Biomechanics with a beautiful aesthetic
I can personally attest to the importance of each of these elements of shoe design. Having been a dancer for most of my life, I am no stranger to foot issues. I was fortunate enough to have a mom who understood how important good shoes were, and she always took me shopping at a specialty shoe store as a kid. At that time, the shoes that provided optimal support for the hours of dancing I did each week had a distinct appearance, setting them apart from the shoes worn by my peers. While they may have looked different, I can confidently say that they saved the health of my feet and contributed to my performance as a dancer.
Today, I do still have a few lingering foot issues that don’t allow me to wear high heels, shoes with narrow toe boxes, or those without significant support – especially since I am on my feet all day. Having said that, I still enjoy wearing a stylish pair of shoes. I look for a pair of shoes that are functional, comfortable, beautiful and made from quality materials.
The TFR shoe design process was incredibly collaborative, and the principles of biomechanics were applied when designing the prototype. The most important part of the process (which is also the part I love the most) was testing them on the feet of my patients. I was intentional about choosing women patients with a variety of needs for their feet, including those with a wider foot type or that had certain foot deformities. They were able to experience the shoes firsthand, wear them around, and share their feedback directly with us. I also took measurements to ensure the fit was right for the foot type. We received great feedback on the fit of the shoes in the testing phase and made small adjustments to the designs as a direct result of that feedback. 
Not to mention, everyone absolutely loved the classic appearance of the shoes and the quality of the Italian leather! Every aspect of the shoe was thoughtfully designed with the end wearer’s performance in mind––from the biomechanics to the beautiful aesthetic.

Hear from our top-tier podiatry consultant

Bringing Biomechanics Back

<h5 data-mce-fragment="1">Why isn’t footwear designed for… well, feet?</h5>
 
Our feet, the unsung heroes of our daily grind, deserve nothing less than the pinnacle of support and comfort. The innovation behind the <a href="https://tfrshoes.com/pages/tfr-power-sole">proprietary TFR performance sole</a> is grounded in this belief. As a seasoned performance footwear designer, entrepreneur and professor of the world’s first accredited sneaker design minor, crafting the insole for TFR shoes was an exciting challenge! It wasn’t just about fitting the insole within the timeless silhouette;  it was a deliberate effort to integrate modern materials and engineering akin to those used in high-performance athletic footwear. 
Having designed footwear for athletes in the NBA, WBA, NFL and MLB, I deeply understand the essential attributes they require to perform at their best while ensuring comfort. I often use the analogy of designing a Ferrari: if you can design a high-performance, luxury vehicle, you can certainly design a reliable everyday car like a Honda. Our goal for the TFR insole was to create a high-performance “Ferrari” insole for your foot. Designing such a product requires meticulous attention to detail, focusing on millimeter precision and a thorough understanding of a woman’s foot. 
My approach to the design of performance footwear is based on a simple formula – one that I teach to my students at the Savannah College of Art &amp; Design (SCAD). It boils down to understanding “the who,” “the what” and “the why,” which ultimately leads you to “the how.”
Biomechanical Expertise and Women's Foot Health - the "Who"
The TFR design philosophy revolves around optimizing movement, performance and comfort. We recognize the unique characteristics of women’s feet and that the shoes you wear throughout the day are vital in empowering you to reach your greatest potential. That’s why every aspect of the insole was designed with you in mind, ensuring you both feel and perform your best. Integral to the TFR insole innovation is the invaluable expertise and partnership of TFR Podiatrist Consultant Dr. Terri Ronna, DPM, a seasoned podiatric physician with a profound understanding of women’s foot health. Dr. Terri’s wealth of experience and years of data on women’s feet with variables like gait (a person’s walking style), arch height and age formed the bedrock of our design process. Using those insights into biomechanics, we could delve into the unique demands of women’s foot health, ensuring that the custom insole not only performs but nurtures the health of its wearer.
Meticulous Engineering to Enhance Performance - the "What"
The engineering of the TFR insole involved a meticulous focus on key design elements crucial for both comfort and performance, ensuring precision in every detail without compromising the elegant silhouette of the shoe. In the world of footwear, the marriage of form and function shouldn’t be exclusive to athletic shoes!
Metatarsal Support and Cushioning: Your metatarsals, the long bones in the forefoot of your feet, form the framework supporting your arches, making their support crucial to alleviating stress and impact on your feet during daily activities. We designed the metatarsal pad so you can feel the support and cushioning when you step into the shoe without experiencing crowding. Additionally, a unique wave pattern is embedded in the pad to offer traction and prevent your foot from sliding inside the shoe.
Arch Support: Recognizing the biomechanical significance of arch support, we designed the insole to ensure proper alignment, reduce stress on joints and mitigate the risk of overuse injuries. We strategically elevated dimensions throughout the foot arch to effectively redistribute weight and pressure, enhancing shock absorption.
Extra Rear Heel and Security Comfort: We know a significant pain point for women’s shoes is the stability and security of the calcaneus (heel bone), especially during activities involving movement or extended periods of standing. The deep and sculpted heel lip alleviates discomfort, provides ultimate containment and helps avoid pronation or supination.
Heel Crash Pad: The crash pads within the insole add a layer of comfort and cushioning, reducing heel impact loads and supporting the heel bone for stability during daily activities. The crash pad complements the rear heel lip, as the horseshoe shape created by both elements helps cradle the heel bone to limit movement in the rear foot while wearing the shoe.
Flex Zones: The debossed areas of the insole, the flex zones, are intentionally designed and placed within the forefoot of the insole to enhance flexibility and reduce stress on the foot. Think of it like trying to bend a stiff piece of cardboard – it would be rigid. But if you make cuts in the cardboard, it becomes more flexible. Similarly, the flex zones assist the natural flexing of the foot during movement.
 
<img alt="" src="https://cdn.shopify.com/s/files/1/0726/3951/2858/files/IMG_0159_480x480.jpg?v=1726589721" style="display: block; margin-left: auto; margin-right: auto;">
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Early stage design sketch of the TFR Power Sole
 
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Designed With You In Mind At Every Step - the "Why"
The emphasis on forward design – using data to understand and anticipate your needs, diving deep into the finite details, and leveraging modern technology in design and manufacturing – is what, in my opinion, sets TFR performance insole apart from the rest. The unique perspective and access to data that Dr. Terri brought to the collaboration, coupled with my over 13 years of experience and understanding of the nuances of manufacturing design of performance footwear, has allowed us to create a shoe that transcends mere aesthetics. In the intricate world of footwear design, precision is paramount, and attention to detail, down to the 10th of a millimeter, will make all the difference in your comfort and performance throughout the day.
Innovation, Collaboration and Iteration - the "How"
Using the valuable insights from Dr. Terri’s data analysis and Rhinoceros (“Rhino”), a 3D design software, I created a 3D last–an anatomical copy of the foot–to guide the design process. I then sketched multiple iterations of the insole, adjusting the dimensions of each of the key design elements until the first version of the prototype was ready to be modeled in Rhino and sent to the factory in Italy for manufacturing.
To produce the insole, we partnered with Miami SRL, a leading insole manufacturer based in Morrovalle, Italy, renowned for their injection and thermoforming technologies expertise. Collaborating with the factory, we experimented with foam options, durometers and placements, transitioning from digital to physical prototypes. We ultimately chose to manufacture the TFR insole using thermoforming technology, which allowed us to create an organic shape with precise arch support and varying degrees of density throughout the insole to provide extra support and cushioning where necessary. Real-world testing on Dr. Terri’s patients provided crucial feedback for fine-tuning the final design and foam placements for optimal comfort and fit. 
The entire insole was crafted from a proprietary, high-density compression molded EVA foam, a lightweight and flexible material known for its superior cushioning properties, impact resistance and durability. We’ve chosen a specially treated Italian Alcantara top liner to enhance the luxurious feel inside the shoe. This sustainable, suede-like material provides a premium touch and features sweat-wicking and antimicrobial properties. 
These iterative steps and collaborative efforts from the TFR team of experts in design, manufacturing and foot health were instrumental in achieving the perfect insole design. However, it was the invaluable real-world feedback from women that truly guided our refinements, ensuring the final product met the highest standard of comfort and performance.

Why isn’t footwear designed for… well, feet?

From Our Performance Sole to Yours

<h5>Our membership community is off to a running start</h5>
 
The vision for TFR extends far beyond reinventing luxury footwear; it’s about reimagining how we can cultivate a vibrant community where women can freely exchange ideas, spark meaningful conversations and mutually support each other. When you become part of The Formation, you’re stepping into a network of inquisitive, high-achieving and thought-provoking women, all with the shared goal of achieving greatness in every facet of life. 
To us, community isn’t just a word; it’s the driving force behind our mission. It’s based on the simple yet profound idea: women helping women blow past their potential. That’s what The Formation is all about. In a world that moves at lightning speed, we often don’t have the luxury of time to seek assistance or guidance, and sometimes, we hesitate to ask for help.  Our goal is to create a nurturing environment within our community where practical solutions to everyday challenges are readily available. We believe in the power of shared knowledge, recognizing that someone has usually “been there, done that.” So, why not make it easier to access the wisdom and experiences of others? We aim to provide content that not only removes friction and simplifies your life but also fosters connection and support among women from all walks of life. 
“In this day and age, the modern woman deserves the support of an entire team,” says Tori Forbes-Roberts, founder of TFR. “That’s why it’s important to me that The Formation serves as a resource to support and empower women to achieve their greatness – wherever and however that may be.”
Unlock Your Style Potential with Expert Advice
When you join our community,  you’ll gain exclusive access to a wealth of insights shared by like-minded women, including seasoned personal stylists who bring their expertise to help inspire and refine your style. These personal stylists are here to provide tailored advice on a wide range of fashion-related topics. Whether it’s finding your personal style that complements your body type, selecting the perfect outfit to pair with your shoes for any occasion, or creating a versatile wardrobe that suits your lifestyle, these experts will share invaluable tips, tricks and recommendations to elevate you.
“Your personal style is like your secret weapon,” says Amy Nelson, TFR Creative Director and Founder of personal stylist consultancy Style Design. “Helping women refine, not redefine, how they present themselves to the outside world can be transformational. It’s about bubbling up the confidence that is already there and telling their unique story. With the advice of our network of personal stylists, we aim to cut through the noise and provide styling content that helps you effortlessly pair TFR shoes with looks that are an extension of you. Additionally, you’ll be able to save style boards to your profile and access shoppable links to preferred partners to complete curated looks.”
Join Us Inside the Atelier
Every element of the TFR debut collection, from colors and fabric choices to the accents and performance insole, was intentionally designed with your needs in mind. But our commitment to you doesn’t end there.
As a member of The Formation, you’re invited behind the scenes of our atelier and design process. You’ll get a peek into the creative heart of TFR and have the opportunity to influence design choices that will shape the future of our brand.
“When you listen to your customers to truly connect with them, you never know what you’re going to learn,” says Amy. “By offering exclusive access inside the atelier, we’re inviting our community to share their invaluable ideas and shape future collections. This ensures that we’re not just designing for our customers but with them. Additionally, taking a behind-the-scenes look at the design and production process allows them to witness the commitment to detail and excellence that sets TFR shoes apart.”
Find Inspiration from Leading Women
Step into a community that champions women’s success in every form—a celebration that shines through in our products and community alike. Our styles pay homage to pioneering women, each one named after a trailblazer in her field, embodying the spirit of achievement. Inspired by The Heraean Games, the first recorded athletic competition for women in ancient Greece, the artwork for The Formation’s membership tiers reflects the spirit of these groundbreaking women. Just as these women broke barriers in their time, we draw inspiration from their stories to empower women today.
As a member, you’ll gain access to interviews with influential women performing at the top of their game, representing diverse backgrounds, so you can hear their stories and learn from their experiences.
“In my life, community isn’t just a concept I talk about,” says Tori. “It’s a philosophy I live by every day. My daily text conversations with my best friends from high school and university serve as a haven where we share stories, empathize with one another’s struggles and offer unwavering support. Additionally, I’ve consistently sought out connections with women with diverse life experiences.  Whether building relationships with colleagues or connecting with fellow moms in the neighborhood, I’ve always believed in surrounding myself with individuals I can learn from.” 
Experience The Formation
The content that fuels The Formation’s vibrant community is easily accessible to all and can be found on <a href="http://theformation.tfrshoes.com">theformation.tfrshoes.com</a>.
To unlock The Formation's full potential, simply create an account and log in to the site. Once logged in, you’ll have access to exclusive member benefits, including early access to product drops and TFR in-person events, free returns and exchanges, enhanced customer service, personalized style boards and collectible digital artwork. 
Don’t miss a step. Follow TFR Shoes on social to join the conversation, keep up with the latest stories, styling tips and events, and to vote on designs you want to see next. 
<a title="TFR Shoes Instagram" href="https://www.instagram.com/tfr_shoes">Instagram</a>  |  LinkedIn  |  <a title="TFR Shoes Facebook" href="https://www.facebook.com/tfrshoes">Facebook</a>  |  <a href="https://www.pinterest.com/TFR_Shoes/">Pinterest</a>
The best part? Access to The Formation is yours to enjoy, completely free, as our way of supporting you and your pursuit of greatness.
<a href="https://theformation.tfrshoes.com/auth/login" title="Join The Formation">JOIN NOW</a>

Our membership community is off to a running start

Tuscania, Italy

By Tori Forbes-Roberts